Posted on 18 settembre 202018 settembre 2020 Senza categoria Italian Social Marketing Network Newsletter 181 Italian Social Marketing Network – Newsletter 181 by Giuseppe Fattori Powered by Il primo manuale italiano di “Marketing sociale per la salute e per l’ambiente. Non solo saponette” – Appena uscito From marketingsociale.net – Today, 12:39 “Perché non puoi vendere la solidarietà come vendi una saponetta?” Con questa domanda nel 1951 il dott. Weibe, psicologo della ricerca, riferendosi alla pubblicità radio/televisiva diede inizio a quello che poi diventerà il “Social Marketing…. Grazie a Pina Lalli per la stimolante prefazione e a Cultura e Salute Editore Perugia, un prezioso “artigiano” dell’editoria. Change2020: Identifying Consumer Insights that Matter – Social Marketing @ Griffith From www.youtube.com – Today, 13:00 This Change 2020 event will take you into the world of consumer insights that will help you design innovative behaviour change solutions. Enjoy our very first Change2020 series, proudly brought to you by Social Marketing @ Griffith. Global COVID-19 study finds a strong link between health messaging and behaviour From www.concordia.ca – Today, 13:11 Montreal researchers say data can help authorities reach certain groups to improve safety guideline adherence. Six months after its initial launch, a Montreal-led international survey of global attitudes around the COVID-19 pandemic is yielding tangible and useful results. It also reflects the wide range of responses from the global population seen since much of the world went into lockdown this spring. Italian women and 16th-century social media From blog.oup.com – Today, 15:08 Venetian courtesan Veronica Franco (1546-1591) describes the perils of her profession in one of her Familiar Letters, which she published in 1580: “To give oneself as prey to so many men, with the risk of being stripped, robbed or killed, that in one single day everything you have acquired over so much time may be taken from you, with so many other perils of injuries and horrible contagious diseases; to drink with another’s mouth, sleep with another’s eyes, move according to another’s desires, always running the clear risk of shipwreck of one’s faculties and life, what could be a greater misery?” Della gentilezza e del coraggio: Breviario di politica e altre cose – Di Gianrico Carofiglio From www.amazon.it – Today, 11:32 La qualità della vita democratica scaturisce innanzitutto dalla capacità di porre e di porsi buone domande, dalla capacità di dubitare. E questo vale tanto per chi il potere ce l’ha quanto, forse soprattutto, per chi apparentemente non ce l’ha. Cioè noi. Perché i cittadini hanno un potere nascosto, che li distingue dai sudditi e che deriva proprio dall’esercizio della critica e dunque della sorveglianza. The Lancet’s editor: ‘The UK response to coronavirus is the greatest science policy failure for a generation’ . The Guardian From www.theguardian.com – Today, 11:42 Richard Horton does not hold back in his criticism of the UK’s response to the pandemic and the medical establishment’s part in backing fatal government decisions Coronavirus, la comunicazione scientifica fallisce se si esprime dissenso con l’insulto – Di Roberto De Vogli From www.ilfattoquotidiano.it – Today, 11:50 Personalità che esprimono opinioni sul coronavirus nei mass media, invece di insultare i colleghi che la pensano diversamente, dovrebbero contribuire a creare una cultura nazionale dove le ingiurie diventino più umilianti per chi le proferisce rispetto a chi le riceve. The changing geopolitics of energy – America’s domination of oil and gas will not cow China – The Economist From www.economist.com – Today, 14:33 Being an importer of fossil fuels and an exporter of renewable technology is not so bad. The united states of america is now the number-one energy superpower anywhere in the world,” President Donald Trump told oilmen in Midland, Texas this summer, from a stage decorated with gleaming black barrels. New report on health promotion – from #HealthReimagined. Download your free copy From www.croakey.org – Today, 14:41 Please download, read and share this 119-page report compiling our coverage from VicHealth’s five-part webinar series, Life and Health Re-imagined. It covers: How can we reshape work to benefit everyo An Evidence-Based Campaign to Reduce Teen Vaping From www.youtube.com – Today, 11:39 There is no question that teen vaping is an epidemic across the US. We are now at 28% teen vaping use in the past 30 days among US high school students, which is the largest amount of teens using a nicotine-based product in 20 years. This is something that every single community needs to take action on. www.rescueagency.com/ready-made-campaigns Social media e ragazzini che “SVAPANO” – Green social festival From marketingsociale.net – Today, 12:01 Secondo il Guardian “British American Tobacco” usa i social media e gli influencer per aggirare le leggi sulla pubblicità. Dall’Italia, controlla 33 paesi in tutto il mondo e oltre 400 influencer. L’industria del tabacco si rivolge ai ragazzi attraverso i social media e paga gli inluencer per promuovere le sigarette elettroniche su Istagram o TicTok eludendo le leggi sulla pubblicità che proteggono i giovani. How Juul Hooked Kids and Ignited a Public Health Crisis From time.com – Today, 11:36 How a mostly unregulated company disrupted Big Tobacco and hooked millions of Americans on a new vice Questioni di vita & di morte. La spiritualità nell’ultimo tratto di strada – Di Sandro Spinsanti From www.amazon.it – Today, 11:27 Seguendo il percorso della fase finale della vita e l’intreccio delle relazioni che si creano – con i professionisti della cura, con le strutture sociali e nell’ambito dell’intimità familiare – il libro vuol favorire la consapevolezza. E aiutare a prendere le decisioni più responsabili. La persona. Siamo uno o siamo molti? – Umberto Galimberti. Festival della filosofia Modena From www.festivalfilosofia.it – Today, 14:11 festivalfilosofiamacchine 2020 Le potenzialità emotive non si esauriscono nei nostri dispositivi razionali: in che modo la follia ci permette un distanziamento dal Sé che porti ad esprimerci come persone? The myth of generalisability in clinical research and machine learning in health care From www.thelancet.com – Today, 13:20 An emphasis on overly broad notions of generalisability as it pertains to applications of machine learning in health care can overlook situations in which machine learning might provide clinical utility. We believe that this narrow focus on generalisabilityshould be replaced with wider considerations for the ultimate goal of building machine learning systems that are useful at the bedside. Digital boards and the path to sustainable NHS transformation From www.digitalhealth.net – Today, 14:18 Digital representation on NHS boards is something which many IT leaders have campaigned for and Paul Richards, a non-executive director at Torbay and South Devon NHS Foundation Trust, explores how it could help with building sustainable transformation across the NHS. 5 Digital Health Trends that are Transforming Patient Care From thejournalofmhealth.com – Today, 14:25 As digital health gains momentum, the medical professional is bound to shift and evolve at a growth rate that is sure to outpace the previous years. Today, as the promise of digital health becomes even more highlighted, more and more patients expect the physicians to deliver better standards of care customized to their needs. Not only this, they expect the practices to meet their requirements in a manner suited to their personal schedules and lifestyles. In lieu of this digitization and changing patient expectations, there are five key trends that are transforming the digital health landscape as well as patient care. Parliamone: Medici e visibilità online, come essere presenti sul web From digitalhealthitalia.com – Today, 11:45 Il medico dovrà valorizzare al massimo la propria visibilità sul web per diventare un punto di riferimento nelle ricerche online. Per un medico che vuole essere visibile online, non basta avere una pagina personale sul web. È necessario posizionarsi nelle prime pagine dei motori di ricerca, in modo da comparire tra i primi risultati rispetto alle ricerche degli utenti e, quindi, di potenziali clienti. TweetStampa Correlati
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