Italian Social Marketing Network Newsletter 177

 


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Background Social media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibility as tools for inducing attitude and behavior change. Objective The aim of this study was to test the feasibility of designing, implementing, and evaluating a social media–enabled intervention for skin cancer prevention. Conclusions Social media–disseminated public health messages reached more than 23% of the Northern Ireland population. A Web-based survey suggested that the campaign might have contributed to improved knowledge and attitudes toward skin cancer among the target population. ….. Social media is an inexpensive, effective method for delivering public health messages. However, existing and traditional process evaluation methods may not be suitable for social media.  

 

Italian Social Marketing Network Newsletter 176

 


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Negli ultimi anni abbiamo assistito allo sviluppo di nuovi strumenti di digital health pensati per migliorare la salute. In questo settore si è concentrata l’attenzione dei Big dell’informatica e di numerose start-up alla ricerca dell’idea vincente da proporre al mercato della salute. Accanto a orologi e braccialetti intelligenti per monitorare lo stato di salute delle persone e app per smartphone (dotati o meno di sistemi di intelligenza artificiale) per somministrare “trattamenti informativi”, raccogliere/archiviare dati fisiologici ed effettuare semplici diagnosi, sono stati lanciati prodotti (spesso dotati di sensori particolarmente sofisticati) rivolti prevalentemente al modo consumer. Ne è un esempio il lancio dell’Apple Watch avvenuto lo scorso anno, che è stato registrato negli Stati Uniti dalla Food and drug administration (Fda) come dispositivo medico e che è in grado di rilevare episodi di fibrillazione atriale grazie alla esecuzione di un elettrocardiogramma a una derivazione [1].

Italian Social Marketing Network Newsletter 174

 


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Italian Social Marketing Network Newsletter 173

 


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Young researchers dedicate rightfully most of their time to core knowledge production via laboratory experiments, reading peer-review literature, publishing own results, attending conferences whenever possible as well as undertaking trainings on writing grants, papers among many other activities However, the authors argue here that restricting them to this unique set of activities is jeopardizing creativity and reducing awareness of a more complex picture in science. Other fields linked with social sciences, including scientometrics and epistemological areas covered during conferences and continuous education, may contribute to a more productive working environment for young researchers. To illustrate this, a smart use of social media is described as well as an example of a session. Furthermore, some general suggestions for implementing these activities and opening silos are discussed to increase creative thinking and to make in fine better science.

Italian Social Marketing Network Newsletter 172

 


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Italian Social Marketing Network Newsletter 171

 


Powered by Scoop.it

 

Italian Social Marketing Network Newsletter 170

 


Powered by Scoop.it

 

Italian Social Marketing Network Newsletter 169

 


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Coinvolte una ventina di società che avrebbero fatto cartello per gli aumenti ingiustificati. Tra i medicinali anche quelli prescritti per cancro e diabete.

“Abbiamo email, sms e telefonate registrate ed ex insider delle aziende con cui crediamo di poter provare una cospirazione pluriennale per stabilire i prezzi e dividere le quote di mercato per un grande numero di farmaci generici”,

 

Italian Social Marketing Network Newsletter 168

 


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Italian Social Marketing Network Newsletter 166

 


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The evidence about the effectiveness of behaviour change approaches—what works and what does not work—is unclear. What we do know is that single interventions that target a specific behavioural risk have little impact on the determinants that actually cause poor health, especially for vulnerable people. This has not prevented health promoters from continuing to invest in behaviour change interventions which are widely used in a range of programs. The future of behaviour change and health promotion is through the application of a comprehensive strategy with three core components: (1) a behaviour change approach; (2) a strong policy framework that creates a supportive environment and (3) the empowerment of people to gain more control over making healthy lifestyle decisions. This will require the better planning of policy interventions and the coordination of agencies involved in behaviour change and empowerment activities at the community level, with government to help develop policy at the national level.