Social Marketing – Newsletter 150

 


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Robert Darnton è Carl H. Pforzheimer Professor di Storia presso l’Università di Harvard, dove è anche Direttore della Biblioteca universitaria. Specialista dell’illuminismo francese, è uno dei massimi studiosi della storia del libro come fondamentale fattore di mutamento culturale. Più di recente si è occupato del rapporto tra digitalizzazione, accesso al sapere e democrazia. Tra i suoi libri in italiano: Il Grande Affare dei Lumi. Storia editoriale dell’Encyclopédie (Milano 1979); L’intellettuale clandestino. Il mondo dei libri nella Francia dell’illuminismo (Milano 1982); Il bacio di Lamourette (Milano 1989); La dentiera di Washington. Considerazioni critiche a proposito di illuminismo e modernità (Roma 1997); L’età dell’informazione. Una guida non convenzionale al Settecento (Milano 2004); Il futuro del libro (Milano 2011); Il grande massacro dei gatti e altri episodi della storia culturale francese (Milano 2013).






Social media has become prolific in everyday life and allows the instantaneous sharing of information, which can include health care information. The authors of a Research Note published on F1000Research suggests as medical vocabulary becomes more prevalent on social media that more comprehensible language should be used. In this guest blog, Farris Timimi, cardiologist, Medical Director of the Mayo Clinic Social Media Network and well-known health care Twitter user gives his view on this.Health care literacy continues to be a challenge. We all recognize the impact of literacy on quality outcomes, ranging from accessing health care, understanding the risk and benefits of tests and treatment to complying with medical advice. Health literacy can include a variety of things, including cultural, visual, computer and information comprehension; however, often not understanding the written information may be the most important and may have the greatest impact on health related outcomes.
Literacy and social media
The authors of this Research Note have demonstrated the potential application of social media, to serve as an aid to standard educational material.















La controverse estivale entre Elon Musk, le flamboyant patron de Tesla et Space X, et Marc Zuckerberg, le fondateur et CEO de Facebook, au sujet des dangers et opportunités de l’intelligence artificielle (IA) a quelque chose de bienvenu. Elle signale que les géants de la nouvelle économie ne forment pas un bloc monolithique dont la seule préoccupation serait de faire naître au forceps une nouvelle société digitale, sans qu’on s’arrête un instant sur le sens de cette révolution en cours.
Elle pose au fond une question politique : comment réguler ce qu’on ne comprend pas ? Parle-t-on, comme le Big Data, d’un outil au service de la prise de décision – publique, privée, commerciale… ? Ou bien faut-il voir dans l’IA un nouvel acteur qui décidera en lieu et place d’untel, ce qui implique de réfléchir à sa gouvernance ? Ces questions sont majeures car elles concernent la capacité des citoyens consommateurs à évaluer l’action publique et à faire des choix avertis, ou encore notre capacité collective à réguler les effets de l’intelligence artificielle. Devrons-nous tous être experts en code ou en algorithmique pour être des citoyens éclairés ?
En savoir plus sur
https://www.lesechos.fr/idees-debats/sciences-prospective/030518865674-intelligence-artificielle-ou-intelligence-collective-2111440.php#ZU1LmdZ5yAepwgBh.99



Understandably, some physicians are resistant to the idea of professionally embracing social media. I truly believe that everyone, can find a way to make these digital platforms work for them. With a unique voice, good content, patience and consistency, your practice’s social media accounts can become valuable assets. Here are a few ways it can pay off:
Build a Sense of Community
Interacting with patients to the degree we’d like and fostering great doctor-patient relationships that build loyalty simply isn’t possible all the time. A 2016 study that looked at doctors across 26 specialties found that patients spent an average of 13 to 16 minutes with their doctor, per visit. This is not a lot of time to address a patient’s immediate concerns, much less build a relationship. This is where social media comes in.



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