Italian Social Marketing Network Newsletter 171

 


Powered by Scoop.it

 

Italian Social Marketing Network Newsletter 170

 


Powered by Scoop.it

 

Italian Social Marketing Network Newsletter 169

 


Powered by Scoop.it

Coinvolte una ventina di società che avrebbero fatto cartello per gli aumenti ingiustificati. Tra i medicinali anche quelli prescritti per cancro e diabete.

“Abbiamo email, sms e telefonate registrate ed ex insider delle aziende con cui crediamo di poter provare una cospirazione pluriennale per stabilire i prezzi e dividere le quote di mercato per un grande numero di farmaci generici”,

 

Italian Social Marketing Network Newsletter 168

 


Powered by Scoop.it


























































 

Italian Social Marketing Network Newsletter 166

 


Powered by Scoop.it

The evidence about the effectiveness of behaviour change approaches—what works and what does not work—is unclear. What we do know is that single interventions that target a specific behavioural risk have little impact on the determinants that actually cause poor health, especially for vulnerable people. This has not prevented health promoters from continuing to invest in behaviour change interventions which are widely used in a range of programs. The future of behaviour change and health promotion is through the application of a comprehensive strategy with three core components: (1) a behaviour change approach; (2) a strong policy framework that creates a supportive environment and (3) the empowerment of people to gain more control over making healthy lifestyle decisions. This will require the better planning of policy interventions and the coordination of agencies involved in behaviour change and empowerment activities at the community level, with government to help develop policy at the national level.

 

 

Italian Social Marketing Network – Newsletter 165

 


Powered by Scoop.it

La formula “il tempo è denaro”, oggi largamente diffusa e applicata a tutte le attività umane, implica che ogni guadagno di tempo è automaticamente un guadagno di denaro, ciò che induce una generalizzata pressione a minimizzare i tempi di esecuzione di ogni e qualunque attività. Esistono tuttavia fenomeni che vengono distrutti dalla minimizzazione del tempo di esecuzione: la musica ne è il prototipo, qualunque brano musicale risultando irriconoscibile se eseguito super-prestissimo. Due fenomeni in apparenza lontani come l’interazione medico-paziente e il controllo del cambiamento climatico globale rientrano per ragioni diverse in questa stessa categoria di fenomeni la cui priorità di realizzazione pratica non può essere giudicata a partire dalla formula “il tempo è denaro”, ma a partire – prima di ogni calcolo contabile – dalla considerazione del loro valore intrinseco per salute e medicina.

 

 

Italian Social Marketing Network Newsletter 163

 


Powered by Scoop.it

To tell science. Risks, opportunities and new tools of communication. Summary. The New York Times recently celebrated the 40th anniversary of its historic “Science section” with a special issue. An opportunity to reflect on the state of the art of scientific journalism. After having seen the inserts dedicated to science flourish in the ’70s and ’80s, in recent times the major Italian weekly and several newspapers have decided – with rare exceptions – to eliminate them. Most health inserts remain. How can we explain the reason for this trend? Science continues to permeate our culture, from cinema, to books, to advertising, to television. And there are numerous masters and university courses in Italy that prepare young graduates for science communication. Yet, paradoxically, in the newsrooms the presence of scientific journalists has been gradually reduced to nothing, and quite often those who write about science are “generalist” journalists. Fault of the crisis that publishers live and of the entry into the mass information circuit of internet? Certainly the interaction between the protagonists of scientific information (public, journalists, researchers) has become more and more complex and problematic.

Italian Social Marketing Network Newsletter 162

 


Powered by Scoop.it

Italian Social Marketing Network Newsletter 161

 


Powered by Scoop.it

 

 

Italian Social Marketing Network Newsletter 160

 


Powered by Scoop.it

Despite advances in behavioural science, there is no widely shared understanding of the ‘mechanisms of action’ (MoAs) through which individual behaviour change techniques (BCTs) have their effects. Cumulative progress in the development, evaluation and synthesis of behavioural interventions could be improved by identifying the MoAs through which BCTs are believed to bring about change…….. Conclusions: The BCT-MoA links described by intervention authors and identified in this extensive review present intervention developers and reviewers with a first level of systematically collated evidence. These findings provide a resource for the development of theory-based interventions, and for theoretical understanding of intervention evaluations. The extent to which these links are empirically supported requires systematic investigation.

Progetto Raperozolo: dona i tuoi capelli

Questo lato del lavoro ci entusiasma molto: é diverso, concreto e solidale verso le persone in difficoltà. Noi siamo solo un tassello di una lunga filiera che termina nella donazione di una parrucca ai malati oncologici. Noi ci mettiamo le forbici e voi ci mettete i capelli!?? ���Occhio ai requisiti per la donazione