Italian Social Marketing Association Newsletter 192

Exclusive Online Learning Courses


From mailchi.mp

29 August, 22:52

These courses have been created by seasoned social marketing thinkers, practitioners, and researchers in partnership with the International Social Marketing Association (iSMA) and European Social Marketing Association (ESMA) and aim to provide a truly engaging and insightful learning opportunities to those who enrol.

Promoting vaccine uptake – 2 New free toolkits and courses developed for the UN by Professor French


From unitar.org

29 August, 22:46

In an effort to assist local and national governments, businesses and key stakeholders to develop effective COVID-19 communication strategies focused on promoting protective behavior and maximum uptake of the new COVID-19 vaccines that are now coming on stream, UNITAR is pleased to present a series of training toolkits.

Ross: The Make-Me group is the only one still unvaccinated


From mynorthwest.com

Today, 13:01

There are essentially three levels of nudging people respond to: Show Me, Help Me, and Make Me. At this point, the Show Me’s and Help Me’s are vaccinated.

Frontiers | Incentivizing Change Within Social Determinants of Health Using Blockchain Technology 


From www.frontiersin.org

Today, 13:36

There are growing initiatives and calls to focus greater attention to the social determinants of health (SDOH) and their impact on population health (Heiman and Artiga, 2015). Several emerging strategies are being used to begin to address social determinants, such as the use of health impact assessments and applying health in all policies (HiAP). .. Through exploration of the current state of SDOH in the healthcare industry, an analysis of blockchain technology will render the acceleration and adoption of SDOH to effectively provide improved health outcomes.

Twitch user perceptions, attitudes and behaviours in relation to food and beverage marketing on Twitch compared with YouTube


From www.ncbi.nlm.nih.gov

Today, 14:26

Influencer marketing may be amplified on livestreaming platforms (e.g., Twitch) compared with asynchronous social media (e.g., YouTube). However, food and beverage marketing on Twitch has not been evaluated at a user level. The present study aimedto compare users’ self-reported exposure to food marketing and associated attitudes, consumption and purchasing behaviours on Twitch compared with YouTube.

Big Tech In Medicine: How Amazon, Apple, Microsoft, Google, IBM & NVIDIA Disrupt Healthcare


From medicalfuturist.com

Today, 14:19

Tech giants in healthcare: we looked at how these companies, Amazon, Google/Alphabet, Microsoft, Apple, IBM and NVIDIA have approached medicine.

The Alexafication of Adult Social Care: Virtual Assistants and the Changing Role of Local Government in England


From www.ncbi.nlm.nih.gov

Today, 13:45

Voice controlled virtual assistants, delivered via consumer devices such as smart speakers and tablets, are being trialled by local authorities across England as a convenient and low-cost supplement or potential alternative to “traditional” telecare

Leonard Bernstein on Cynicism, Instant Gratification, and Why Paying Attention Is a Countercultural Act of Courage and Resistance 


From www.brainpickings.org

Today, 13:13

“There is so much inherent goodness in people that if they aren’t inhibited by traumas and are given half a chance, it shines through.”

“Ambiente e salute in 100 secondi” in anteprima a “Modena SmartLife” dal 1°settembre alle 18.


From marketingsociale.net

Today, 12:10

12 Video e Podcast sui temi di Agenda 2030

 a cura di Giuseppe Fattori, Marketing Sociale – Scienze Politiche (Università di Bologna).

In collaborazione con Medici per l’Ambiente (ISDE) e con Marketing Sociale e Comunicazione per la Salute APS.

Gli esperti coinvolti: Eloise Longo (ISS), Giovanni Mori (Fridays for Future), Eduardo Missoni (docente di Politiche globali per la salute), Sandro Spinsanti (cultore di Medical Humanities), Roberto La Pira (ilfattoalimentare.it), Alessandra Fabri (ISS), Laura Gennaro (CREA), Agostino Di Ciaula (Medici per l’ambiente), Aberto Mantovani (ISS), Giuseppe Costa (docente di Sanità pubblica). Prossimamente il link per la diretta.

Ethical Approaches to Marketing. In collaborazione con l’Università di Cardiff: … Gerard Hastings, Sharyn Rundle-Thiele, Giuseppe Fattori.


From www.amazon.it

29 August, 23:14

…Marketing is the Devil bat this collection demonstrates the potential for marketing and marketer to make important contributions on the side of the Angels.
Ken Peattie (Cardiff University)

Pandemie e strategie ambiente e salute: One Health, Global Health e Planetary Health – Sistema Salute


From www.scoop.it

29 August, 22:38

Negli ultimi anni si è progressivamente affermata una maggiore consapevolezza della necessità di un approccio olistico per far fronte ai rischi per la salute in termini globali. Con la definizione “One Health” si riconosce che la salute degli esseri umani è legata alla salute degli animali e dell’ambiente.

 CULTURA E SALUTE EDITORE PERUGIA

Il ruolo degli Influencers durante il lockdown – Gianluca Perrelli


From it.linkedin.com

Today, 13:10

Al di là delle più evidenti e ahimè gravi conseguenze del #COVID, in molti tra gli studiosi dei fenomeni socioeconomici ricorderanno questa pandemia come la #pandemia degli #influencer.  Se i virologi sono stati i veri protagonisti di questa pandemia, gli l’influencer intesi come categoria sono da annoverarsi tra i migliori interpreti del momento.

Salute Mentale: il terapista è online su Twitch o TikTok – Salute Digitale in Italia


From digitalhealthitalia.com

Today, 13:29

I creator di contenuti su TikTok o Twitch si occupano di Salute Mentale. È un bene o un male? Twitch è una video piattaforma conosciuta soprattutto per gli streaming di videogiochi. TikTok è un social network basato sull’utilizzo di video

L’ossimoro della medicina digitale.  Ovvero: riusciremo ad umanizzare il digitale prima che questo cancelli la nostra umanità? – G.Collecchia, R.DeGobbi.


From forward.recentiprogressi.it

Today, 13:33

[…] La filosofia arriva sempre troppo tardi. Come pensiero nel mondo, essa appare per la prima volta nel tempo, dopo che la realtà ha compiuto il suo processo di formazione ed è bell’e fatta…

Marketing Generazionale: Come Attrarre Le Diverse Generazioni – Strategy


From www.ppcmarketing.it

Today, 13:40

Come attrarre i Millennials, la Gen X e i Boomer. Suggerimenti per comunicare al meglio con ogni generazione. Utilizza la segmentazione generazionale nella comunicazione di marketing per avere un approccio personalizzato a seconda del target di riferimento.

HIV, parliamone – Stop al contagio, non al contatto.


From www.youtube.com

Today, 13:38

HIV, parliamone
Più silenzi, meno informazioni, poca attenzione? Sei vignette di Pat Carra per riflettere con humor su HIV e AIDS.
http://www.helpaids.it/hivparliamone

Italian Social Marketing Association Newsletter 191

Pour prévenir le surpoids et l’obésité, le marketing social est efficace – Patricia Gurviez


From theconversation.com

24 July, 09:23

La lutte contre l’obésité est d’autant plus efficace qu’elle est précoce. Pour sensibiliser les individus et les inciter à adopter une alimentation saine, le marketing social a fait ses preuves.

Use more of social marketing’s fundamentals in your programs


From www.youtube.com

25 July, 13:59

Download your free copy here: http://griffith.edu.au/increase-behaviour-change
We know the key to increasing rates of behavioural change. Embed more of social marketing’s fundamentals in your program planning, design and delivery, and you will increase change.

Personal and social drivers of vaccine hesitancy


From www.sciline.org

23 July, 23:23

Role of Health Communication and Policy in Vaccine Hesitancy and Acceptance

Amazon’s Dive Into Healthcare: A 2021 Update


From medicalfuturist.com

24 July, 09:04
What do the publishing, film and healthcare industries have in common? They are all fields that tech giant Amazon ventures into. But even though healthcare is the latest the company got involved in – at least publicly -, Amazon is making leaps in the field.
Social inequalities in hostility toward vaccination against Covid-19 – medRxiv


From www.medrxiv.org

24 July, 23:02

Specific campaigns should be thought beforehand to reach women and people at the bottom of the social hierarchy to avoid furthering social inequalities in terms of morbidity and mortality.

Human behaviour: what scientists have learned about it from the pandemic


From theconversation.com

24 July, 22:54

During the pandemic, a lot of assumptions were made about how people behave. Many of those assumptions were wrong, and they led to disastrous policies.

système 1 système 2, les 2 vitesses de la pensée


From www.youtube.com

24 July, 23:34

Savez-vous que votre cerveau combine deux modes de pensée ? Qu’il existe une pensée rapide et une pensée lente ? Que chacune dispose de ses compétences comme de ses biais ? Vous le pressentiez ! Cette vidéo de 2mn vous en apprendra plus sur la théorie de Kahneman. Alors… pensez-y à 2 fois !
www.competencepro.net
vidéo conçue et réalisée par www.comCpro.net

Perdere tempo online è il lavoro che riempie le nostre esistenze


From www.editorialedomani.it

24 July, 09:28

La meditazione di Carrère e i consigli del “flânerd” Pietro Minto su come annoiarsi meglio sono uniti in un nodo decisivo per capire il nostro tempo, segnato dalla concentrazione come risorsa da cui estrarre valore

Alcohol, Smoking, Drugs: How Technology Can Help


From medicalfuturist.com

24 July, 09:09

Stop smoking apps, wearables, VR and other digital tools effectively support the fight against addiction to cigarettes, alcohol or drugs.

BUILDING Social Marketing across Europe


From europeansocialmarketing.org

23 July, 23:11

ESMA currently has twelve national representatives who promote the objectives of ESMA within their home countries and provide news of their countries’ social marketing activities and developments to the wider European community.

L’impronta ecologica – Sandro Spinsanti in “100 secondi”


From isdemodena.net

25 July, 12:15

I possibili significati di questa espressione sono due: il primo è un significato tecnico, cioè si tratta di valutare il consumo umano di risorse naturali rispetto alla capacità che ha la terra di generare queste stesse risorse…..

Il secondo è un significato simbolico, ovvero possiamo pesare sulla terra di più o di meno e ciò dipende dalle nostre scelte

Urban Development and Planetary Health


From www.youtube.com

25 July, 12:41

Video recording of the fifth Planetary Health Online Lecture.
Cities can be drivers of enormous power for the required transformative changes. Therefore, innovative urban development presents major opportunities to improve population health, reduce greenhouse gas emissions and prepare for health risks exacerbated by climate change.

Fari in attesa di valorizzazione – Alessandra Fabri


From www.vglobale.it

25 July, 13:55

Lo scopo principale di un percorso di riconversione è salvare gli edifici dal degrado per garantirgli un nuovo utilizzo

Mapped: Happiness Levels Around the World in 2021


From www.visualcapitalist.com

Today, 21:11

Global happiness levels are determined by many diverse factors. These maps look at the happiest and unhappiest countries in every region.

Climate and Ecological Emergency. Can you really make a difference??


From www.youtube.com

24 July, 22:48

Climate and ecology are inextricably linked. Both are now in great peril. If we do not tackle those challenges with co-ordinated efforts then we stand far less chance of solving either of them. This holistic approach forms the basis of the Climate and Ecological Emergency Bill..

FOIE GRAS: questa crudeltà accade ancora in Europa.


24 July, 22:43

FOIE GRAS, solo crudeltà – un’indagine di Essere Animali

Il Parlamento europeo però si è schierato contro la pratica dell’alimentazione forzata e ha dichiarato di voler mettere fine a questa vera e propria crudeltà.

Sul cinema. Un’arte della complessità. Edgar Morin


From www.amazon.it

24 July, 09:13

Nelle ricerche sul cinema ho tentato di estendere il tipo di indagine condotta nei miei libri sulla complessità del mondo e dell’essere umano.

“One Health Digital”: il patto culturale che serve per una sanità globale e sostenibile


From www.agendadigitale.eu

23 July, 23:42

In un momento storico in cui la mancanza di risorse non può più essere un alibi, occorre accelerare il passaggio verso una sanità sostenibile, prendendo atto a tutti i livelli di errori e miopie e ripartendo con grande senso di responsabilità. Per farlo occorre un “patto culturale”. Ecco i fronti “caldi”

Italian Social Marketing Association Newsletter 188


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Italian Social Marketing Association – Newsletter 187


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Italian Social Marketing Association Newsletter 186


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Professor Piero Formica, founder of the International Entrepreneurship Academy (www.intentac.org), is a Senior Research Fellow at the International Value Institute (www.ivi.ie) at the National University of Ireland (Maynooth, Dublin) and directs an experiment laboratory on innovative startups at the centre of entrepreneurship (EDEN www.eden.nuim.ie) at the same university. In this talk he discusses how ignorance can lead to creativity.

Italian Social Marketing Association Newsletter 185


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Italian Social Marketing Association Newsletter 184


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Italian Social Marketing Network Newsletter 183


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Listen to “Therefore I Am”, out now: https://smarturl.it/ThereforeIAm Directed by Billie EilishMusic video by Billie Eilish performing Therefore I Am. © 2020 Darkroom/Interscope Records

Italian Social Marketing Network Newsletter 182


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Italian Social Marketing Network Newsletter 181

 


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