Italian Social Marketing Network Newsletter 181

 


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Italian Social Marketing Network Newsletter 180

 


Powered by Scoop.it

 

Italian Social Marketing Network Newsletter 179

 


Powered by Scoop.it

 

Italian Social Marketing Network Newsletter 178

 


Powered by Scoop.it

 

Italian Social Marketing Network Newsletter 177

 


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Background Social media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibility as tools for inducing attitude and behavior change. Objective The aim of this study was to test the feasibility of designing, implementing, and evaluating a social media–enabled intervention for skin cancer prevention. Conclusions Social media–disseminated public health messages reached more than 23% of the Northern Ireland population. A Web-based survey suggested that the campaign might have contributed to improved knowledge and attitudes toward skin cancer among the target population. ….. Social media is an inexpensive, effective method for delivering public health messages. However, existing and traditional process evaluation methods may not be suitable for social media.  

 

Italian Social Marketing Network Newsletter 176

 


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Negli ultimi anni abbiamo assistito allo sviluppo di nuovi strumenti di digital health pensati per migliorare la salute. In questo settore si è concentrata l’attenzione dei Big dell’informatica e di numerose start-up alla ricerca dell’idea vincente da proporre al mercato della salute. Accanto a orologi e braccialetti intelligenti per monitorare lo stato di salute delle persone e app per smartphone (dotati o meno di sistemi di intelligenza artificiale) per somministrare “trattamenti informativi”, raccogliere/archiviare dati fisiologici ed effettuare semplici diagnosi, sono stati lanciati prodotti (spesso dotati di sensori particolarmente sofisticati) rivolti prevalentemente al modo consumer. Ne è un esempio il lancio dell’Apple Watch avvenuto lo scorso anno, che è stato registrato negli Stati Uniti dalla Food and drug administration (Fda) come dispositivo medico e che è in grado di rilevare episodi di fibrillazione atriale grazie alla esecuzione di un elettrocardiogramma a una derivazione [1].

Italian Social Marketing Network Newsletter 174

 


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Italian Social Marketing Network Newsletter 173

 


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Young researchers dedicate rightfully most of their time to core knowledge production via laboratory experiments, reading peer-review literature, publishing own results, attending conferences whenever possible as well as undertaking trainings on writing grants, papers among many other activities However, the authors argue here that restricting them to this unique set of activities is jeopardizing creativity and reducing awareness of a more complex picture in science. Other fields linked with social sciences, including scientometrics and epistemological areas covered during conferences and continuous education, may contribute to a more productive working environment for young researchers. To illustrate this, a smart use of social media is described as well as an example of a session. Furthermore, some general suggestions for implementing these activities and opening silos are discussed to increase creative thinking and to make in fine better science.

Italian Social Marketing Network Newsletter 172

 


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Italian Social Marketing Network Newsletter 171

 


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