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Italian Social Marketing Association Newsletter 194

Trainings: Social Marketing Key Concepts and Principles. 3-session self-paced online course


From isocialmarketing.org
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Today, 12:04

The iSMA, ESMA and other affiliated global Social Marketing associations have identified a need for a short, high quality, low-cost, continuously available introduction course to Social Marketing that reflects iSMA endorsed concepts of Social Marketing and how they can be applied in a global…
La Newsletter dell’Associazione Europea di Marketing Sociale


From eepurl.com
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Today, 11:14

The latest news from the European Social Marketing Association (ESMA).
Table Ronde restitutive du Symposium le Marketing Social Appliqué à la Santé


From www.youtube.com
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Today, 10:49

Captation de la table ronde restitutive du symposium Le Marketing Social Appliqué à la Santé. Table ronde modérée par Véronique Regnier Denois (Institut PRESAGE) avec les interventions du Pr. Laure Ambroise (Coactis), Dr. Pierre Arwidson (SpF), Boris Chapoton (Chaire Hygée), Pr. Marie-Laure Gavard-Perret (CERAG), Pr. Karine Gallopel Morvan (EHESP), Luc Goethals (Chaire Santé des Aînés), Pr. Isabelle Prim-Allaz (Coactis), Stéphanie Verfay (Coactis), Marie-Claire Wilhelm (CERAG).
Las herramientas del marketing para exprimir los datos de las redes – Gonzalo Díaz Meneses


From theconversation.com
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Today, 09:15

La investigación de mercados ha cambiado radicalmente en los últimos tiempos. Se incorporan tecnologías como el neuromarketing y la minería de datos, aplicadas en inmensas bases de datos como las redes sociales.
Social Marketing. A Behavioural Change Rebel turning 50 – Gerard Hastings, Alan Tapp, Christine Domegan.


From www.youtube.com
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Today, 11:04

Social marketing’s call to action is to get on board now, be the Change Catalyst in your life, your family and your community to open the door to a new sustainable world for all.
Join us and our guest speakers on the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper as we hear about the latest developments in Social Marketing.
Behaviour Change for Conservation • Change


From www.changewildlifeconsumers.org
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Today, 10:54

Behaviour Change for Conservation • Change | Social and Behavioral Change Communication or SBCC is a planned theory based and evidence based process to facilitate social as well as behavior change. It uses Socio-Ecological model to analyze the problem from multiple levels (personal, interpersonal, community and other enabling environment) in order to identify the root causes, influences and intervention points for changing knowledge, attitude, behavior and social norm.
Anna Bonny – The Mastectomy Patch


From www.youtube.com
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Today, 11:11

Directed by Chloe Wallace, produced by Canada. Script by Jane Darroch Riley. Brand advisors: Bendita Gloria
It’s not easy being green – THE LANCET 


From www.thelancet.com
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Today, 12:25

Evidence has shown that nations will not achieve their targets because efforts to control greenhouse gas emissions (GHGs) have been inadequate. Technology can play an important part in
the fight to lower global temperatures, but at what cost?
Giuseppe Fattori speaks on the role of Social Marketing in today’s global landscape – Griffith University


From www.youtube.com
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Today, 00:25

“We should be proud of Social Marketing for having promoted social good across all continents by overcoming the stigma that the word ‘Marketing’ carries with it” a strong sentiment by Giuseppe Fattori, Professor in Social Marketing at the University of Bologna.
Giuseppe shares his thoughts on the impact of social marketing during a time of change taking place in the world.
L’Italia nel Board Europeo del Marketing Sociale


From europeansocialmarketing.org
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Today, 00:15

The ESMA Board supports the development of ESMA as a globally recognised professional organisation for European Social Marketing.
Dove nasce la violenza contro le donne – Intervista a Lella Palladino. forward


From forward.recentiprogressi.it
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Today, 12:29

Un problema culturale e strutturale, dai costrutti patriarcali al lavoro di cura.

Cosa manca per equilibrare i poteri e per una società inclusiva? Abbiamo bisogno solo di una buona governance?

Abbiamo bisogno di valorizzare la soggettività delle donne che non possono essere sostenute come persone in difficoltà da includere.
Comunicazione e vaccino anti COVID-19. A cura di DORS


From www.scoop.it
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Today, 12:17

Applicare le Scienze Sociali e Comportamentali per affrontare l’esitanza vaccinalee promuovere la fiducia nel vaccino**

Wen-Ying Sylvia Chou, Ph.D., M.P.H.,1 Caitlin E. Burgdorf, Ph.D.,2

Anna Gaysynsky, M.P.H.,1 Christine M. Hunter, Ph.D.2
Non possiamo più ignorarli – Giovanni Mori. Fridays for Future


From www.lalumaca.org
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Today, 11:40

Dopo COP26 è sempre più urgente dare risposte concrete per il futuro del pianeta. Ascolta il podcast con l’intervista a Giovanni Mori, portavoce del movimento Fridays for Future
Misurare ciò che conta: Al di là del Pil   di Joseph E. Stiglitz, Jean-Paul Fitoussi, Martine Durand


From www.amazon.it
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Today, 11:33

Stiglitz, Fitoussi e Martine Durand propongono una nuova agenda «oltre il Pil». Il volume propone un nuovo armamentario di metriche per stabilire la salute di una società, incluse misure sulla diseguaglianza e la vulnerabilità economica, sulla sostenibilità ambientale e su come le persone percepiscono la propria vita.