Social Marketing – Newsletter 153 by Giuseppe Fattori Powered by Global consensus on Social Marketing principles, concepts and techniques. From www.scoop.it – Today, 8:50 PM Using Twitter to Understand Public Perceptions Regarding the #HPV Vaccine: Opportunities for Public Health Nurses to Engage in Social Marketing – Keim-Malpass – 2017 – Public Health Nursing – Wiley… From onlinelibrary.wiley.com – Today, 9:53 PM ObjectivesGiven the degree of public mistrust and provider hesitation regarding the human papillomavirus (HPV) vaccine, it is important to explore how information regarding the vaccine is shared online via social media outlets. The purpose of this study was to evaluate the content of messaging regarding the HPV vaccine on the social media and microblogging site Twitter, and describe the sentiment of those messages.Design and SampleThis study utilized a cross-sectional descriptive approach. Over a 2-week period, Twitter content was searched hourly using key terms “#HPV and #Gardasil,” which yielded 1,794 Twitter posts for analysis. Each post was then analyzed individually using an a priori coding strategy and directed content analysis.ResultsThe majority of Twitter posts were written by lay consumers and were sharing commentary about a media source. However, when actual URLs were shared, the most common form of share was linking back to a blog post written by lay users. The vast majority of content was presented as polarizing (either as a positive or negative tweet), with 51% of the Tweets representing a positive viewpoint.ConclusionsUsing Twitter to understand public sentiment offers a novel perspective to explore the context of health communication surrounding certain controversial issues. What is Public Health?? From www.youtube.com – Today, 9:49 PM These videos are provided for educational purposes only. Users should not rely solely on the information contained within these videos and is not intended to be a substitute for advice from other relevant sources. The author/s do not warrant or represent that the information contained in the videos are accurate, current or complete and do not accept any legal liability or responsibility for any loss, damages, costs or expenses incurred by the use of, or reliance on, or interpretation of, the information contained in the videos. Facebook and Twitter join US effort to attract a million new organ donor registrations From www.bmj.com – Today, 9:54 PM The White House has launched a series of public-private initiatives to help increase organ donation and fund research into transplantation. The initiatives aim to boost the number of people who register to become organ donors, increase the number of transplants and improve their outcomes, and fund research into new technology, including biofabrication techniques that may one day make it possible to manufacture replacement tissues and organs. The effort was announced at a White House organ summit held on … The 2017 State of Cancer Report: The Impact of Digital Information and Patient Support Networks From www.healthline.com – Today, 9:50 PM There are clear differences in how each generation of cancer patients and caregivers use online resources and approach their cancer care. In 2014, there were an estimated 14,738,719 people living with cancer in the United States. Every year, about 1.7 million people are diagnosed with cancer. In only two decades, the way patients with cancer approach their diagnosis has changed in dramatic ways. Perhaps the biggest factor in that revolution is access to the internet — and more useful health information and support communities on it. The Digital Health Manifesto From medicalfuturist.com – Today, 9:48 PM Digital Health is a cultural transformation, not just a set of new technologies. Written by e-Patient Dave deBronkart and Dr. Bertalan Meskó. ……………………………………………………………….. …………………………………… The root problem is that many digital health writers know plenty about apps but nothing about medicine. A secondary problem is a resulting sense that digital health is for idiots: imagine a trusting reader (you?) who goes to a doctor and mentions the article. The doctor concludes that e-health is stupid and the patient is naive…. …………………………………………………………………….. It is essential that health and care achieve their potential, which cannot be done based on false understandings. This is why I asked Dave to contribute with his revolutionary ideas and vision. Whenever I saw him speak, there was a standing ovation. If this article helps you see what Dave and I independently observed in our travels despite our completely different backgrounds, we will be grateful. Patient–Physician Interaction on Social Media: The Physician’s Point of View From emjreviews.com – Today, 9:46 PM The use of social media (SM) in healthcare has provided a novel means of communication in line with a more modernised approach to care. For physicians, SM provides opportunities for enhancing professional development, networking, public health, and organisational promotion, among others. For patients, SM provides potential for taking a more active role in health, sharing information, and building virtual communities, especially in the case of chronic and/or rare diseases. SM has the potential to bring patients and physicians closer together, beyond the walls of clinics; however, the interaction between physicians and patients on SM has received mixed feelings, especially from the physicians’ perspective. On the one hand, the potential for a more enhanced, albeit remote, communication has been viewed positively, especially in an era where digital technologies are fast expanding. Conversely, concerns around breaches in professional boundaries and ethical conduct, such as mishandling of patient-sensitive information on these platforms, have fuelled heavy criticism around its use. From this viewpoint, issues arising from the use of SM in healthcare, with a focus on the patient–physician interaction, discussing the potential benefits and pitfalls are covered in this article. Social Media Intervention Improves Vaccine Acceptance – Pediatrics – JAMA From jamanetwork.com – Today, 9:40 PM Ethnography: challenges and opportunities.  Janice Jones, Joanna Smith From ebn.bmj.com – Today, 8:55 PM Collectively qualitative research is a group of methodologies, with each approach offering a different lens though which to explore, understand, interpret or explain phenomena in real word contexts and settings. This article will provide an overview of one of the many qualitative approaches, ethnography , and its relevance to healthcare. We will use an exemplar based on a study that used participant-as-observer observation and follow-up interviews to explore how occupational therapists embed spirituality into everyday practice, and offer insights into the future directions of ethnography in response to increased globalisation and technological advances.  Glenn Laverack. Salute Pubblica: potere, empowerment e pratica professionale – DORS From www.dors.it – Today, 9:06 PM Sono disponibili la prefazione integrale e il capitolo sullo sguardo ai contenuti del libro di Glenn Laverack su Salute Pubblica: potere, empowerment e pratica professionale. Il testo offre un metodo, strumenti e casi sui temi della partecipazione, dell’empowerment e dell’equità, quali valori, temi e strategie centrali e prioritarie nel Piano Nazionale della Prevenzione e nella policy europea Salute 2020. I nativi digitali non esistono – Luca Conti From www.pandemia.info – Today, 9:27 PM Cosa significa l’espressione nativi digitali? Una persona che ha una immediata familiarità con un touch screen, smartphone o tablet, per navigare o giocare, oppure una persona che si muove con consapevolezza e agilità nella società digitale? Spesso si scambia la prima persona con la seconda, dando per scontato quindi che basta saper usare uno smartphone e le relative app più popolari per essere un cittadino digitale consapevole. Nella realtà non è così. La comunicazione fra PA e cittadini nella società connessa. Riflessioni sulla Comunicazione Pubblica oggi a partire dal volume di Gea Ducci. From www.scoop.it – Today, 8:09 PM Sistema Salute – Promoting equity in health and elites social irresponsibility.  Carlo Romagnoli From www.scoop.it – Today, 8:41 PM Sistema Salute: La Rivista Italiana di Educazione Sanitaria e Promozione della Salute. Organo ufficiale del Centro Sperimentale per la Promozione della Salute e l’Educazione Sanitaria dell’Università degli Studi di Perugia. SALT AWARENESS WEEK 2018 – Settimana Mondiale 2018 per la riduzione del consumo di sale Meno sale più salute – 5 vie per 5 grammi From www.sinu.it – Today, 8:21 PM La Società Italiana di Nutrizione Umana –SINU, in collaborazione con il Gruppo Intersocietario per la Riduzione del Consumo di Sodio in Italia –GIRCSI – Meno sale più salute, aderisce e sostiene anche quest’anno la Settimana Mondiale per la Riduzione del Consumo di Sale (12-18 marzo 2018) proposta dalla World Action on Salt and Health – WASH. La mappa dei social network nel mondo – Vincos 2018 From vincos.it – Today, 9:20 PM La nuova mappa dei social network più popolari per nazione presenta parecchie novità rispetto a dodici mesi fa. Grazie ai nuovi dati di traffico web di Alexa (Amazon), ho incluso ulteriori 15 stati nella mia analisi, arrivando ad avere un quadro più ampio della situazione mondiale, soprattutto quella africana. 3 Keys to Drive Adoption of Artificial Intelligence in Healthcare From healthitanalytics.com – Today, 9:44 PM Artificial intelligence adoption is on the rise, but businesses must improve their adoption strategies, data integrity and leadership training to reap the benefits.For artificial intelligence in healthcare to grow, organizations must improve implementation strategies, data management, and leadership training, according to an Infosys report. The cross-industry survey of more than 1,000 business and IT leaders in seven countries set out to determine the effect of artificial intelligence (AI) on return on investment, employees, and organizational leadership. Target, delete, repair.  CRISPR is a gene-editing tool that’s revolutionary, though not without risk – Mark Shwartz From stanmed.stanford.edu – Today, 10:16 PM Once a month, David Sanchez, 15, comes to Lucile Packard Children’s Hospital Stanford for an infusion of donor red blood cells. David was born with sickle-cell disease, an inherited disorder caused by a mutation in one gene among the roughly 20,000 in our DNA.

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Social Marketing – Newsletter 152 by Giuseppe Fattori Powered by  Social marketing campaign for prevention of substance use, sexual risk and violence among Latino immigrant youth – Health Education Research 2018 From academic.oup.com – January 25, 11:01 PM Immigrant Latino youth represent a high-risk subgroup that should be targeted with health promotion efforts. However, there are considerable barriers to engagement in health-related programming. …… We developed a 12-month campaign to be delivered via print ads, multi-platform social media promotion, contests, youth-generated videos, blog posts, and text messaging. We describe the process and outcome of campaign development and make recommendations for future campaigns. ESMC 2018 Warm-up: The Power of Behaviour Change Marketing From www.eventbrite.co.uk – January 25, 9:51 PM Eventbrite – European Social Marketing Association & Fuse Events presents ESMC 2018 Warm-up: The Power of Behaviour Change Marketing – Tuesday, 27 February 2018 at Den Bell. Find event and ticket information. Policymaking for Citizen Behavior Change: A Social Marketing Approach –  Nancy R. Lee 2018 From www.amazon.it – January 25, 10:19 PM Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application. Game-Based Intervention to Increase Physical Activity Among Families From jamanetwork.com – January 25, 10:08 PM Key PointsQuestion Does gamification, the application of game design elements such as points and levels in nongame contexts, that uses insights from behavioral economics to enhance social incentives increase physical activity among families in the community? Findings In this randomized clinical trial of 200 adults comprising 94 families, participants in the gamification arm had significantly greater physical activity during the 12-week intervention than participants in the control arm, including the proportion of days that step goals were achieved and the change in the mean daily steps. Meaning Gamification designed to leverage insights from behavioral economics to enhance social incentives could offer a promising approach to improve daily health behaviors. Digital Marketing in Pharma Industry: A Complete Guide From www.digitalvidya.com – January 25, 10:30 PM Prior to booking an appointment: 77% of patients used search83% used hospital websites54% used health insurance company sites50% used health information sites26% used consumer-generated reviews( Source: Google’s Report on The Digital Journey to Wellness: Hospital Selection )  Social media for doctors: keeping it professional From www.avant.org.au – January 25, 10:11 PM Social media platforms can be a fantastic mechanism to develop your professional presence, share information and network with your colleagues. Bearing in mind some important considerations will ensure you can make the most of social media and also comply with your legal and professional obligations. Humanising medicine through social media: Practical guidance for using social media in the Oncology practice  #hcsmeufr #esante #digitalhealth From www.slideshare.net – January 25, 10:31 PM Humanising medicine through social media: Practical guidance for using social media in the Oncology practice MHealth in Clinical Trials Report: Just 37% of companies utilize technologies From knect365.com – January 25, 10:26 PM Just 37% of companies involved in clinical trials are currently utilizing mHealth technologies, a recent KNect365 survey has revealed.Based on 261 responses representing pharma, CROs and service providers split across North America, Europe and Asia, the survey results offer an insight into perceptions and implementation of technological innovations in clinical trials today. The results reveal mHealth to be one of the brightest hopes within clinical trials, but also that a number of challenges first need to be overcome before full implementation. How Social Media Can Improve Public Health, Patient Education From patientengagementhit.com – January 25, 10:04 PM Research suggests Twitter may be effective in patient education and issuing public health messages as long as it is used during peak conversation times.Understanding online discussion trends may be helpful in disseminating patient education and public health messages about mental and behavioral health via Twitter, found a study published in the Journal of the American Medical Informatics Association. An evidence-based framework on community-centred approaches for health: England, UK From academic.oup.com – January 25, 10:01 PM AbstractCommunity participation is a central concept for health promotion, covering a breadth of approaches, purposes and activities. This paper reports on a national knowledge translation project in England, UK, which resulted in a conceptual framework and typology of community-based approaches, published as national guidance. A key objective was to develop a conceptual framework linked to sources of evidence that could be used to support increased uptake of participatory methods across the health system. It was recognized that legitimacy of community participation was being undermined by a scattered evidence base, absence of a common terminology and low visibility of community practice. Decimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche) From www.scienzepolitiche.unibo.it – January 25, 10:49 PM Concluso il Decimo Corso di “Marketing Sociale” Compass, Università di Bologna (Scienze Politiche). Presentati 9 progetti di buon livello, 3 particolarmente innovativi saranno portati avanti dalle Associazioni di volontariato. Salus Festival ad Agrigento e Sciacca: la salute diffusa From marketingsociale.net – January 25, 9:15 PM Il SALUS FESTIVAL, manifestazione di rilievo nazionale dedicata alla promozione del Benessere, della Cultura della Salute e dei corretti stili di vita, giunge alla sua terza edizione. Ricchissimo il programma delle dodici giornate di convegni, seminari, laboratori e attività di carattere scientifico, artistico e divulgativo sui temi della prevenzione e della promozione della Salute dell’individuo… Master I livello in “Pianificazione, gestione, valutazione di azioni integrate di promozione della salute nella comunità/community health promotion – CHP” a.a. 2017/2018. From www.unipg.it – January 25, 12:23 PM Il “Marketing sociale” al Master di Perugia. Termine presentazione delle domande: 16 febbraio. Il Master del Centro Sperimentale per la Promozione della Salute e l’Educazione Sanitaria dell’Università degli Studi di Perugia è l’unico corso in Italia accreditato dall’International Union for Health Promotion and Education (IUHPE). Morire in braccio alle Grazie. La cura giusta nell’ultimo tratto di strada – Sandro Spinsanti  From www.amazon.it – January 25, 11:54 AM Sandro Spinsanti ci invita a lasciarci guidare dai nomi delle tre Grazie e dai loro significati, Eufrosine/saggezza, Aglaia/serenità, Talia/pienezza, per portarci a riflettere sulle scelte relative alla morte e per riappropriarsene, rinunciando alle deleghe e alle complicità con chi si candida a decidere per noi. Una morte “graziosa”, in braccio alle Grazie, è possibile ed è il supremo dono che la vita ci può offrire. Ma anche un compito spirituale e un impegno etico, se vogliamo promuovere una moderna cultura del vivere e del morire. Una riforma strutturale per la Sanità: pagare la salute, non la malattia. Allineare le convenienze dei diversi attori all’etica e alla salute della comunità dei cittadini.  a cura di Alberto Donzelli From www.scoop.it – January 25, 4:17 PM Allineare Sanità & Salute Nudges for Health Policy: Effectiveness and Limitations – Victoria A. Shaffer From www.scoop.it – January 25, 10:34 PM Patient-centricity in Clinical Trials Report – INDUSTRY VOICES From knect365.com – January 25, 10:29 PM The survey illustrates what many of us are thinking: yes, the industry says that patient-centricity in clinical trials is important, but that most are not actively implementing this. Part of the reason is the definition and scope of what is patient-centricity Patient Engagement Survey: Social Networks to Improve Patient Health From catalyst.nejm.org – January 25, 10:11 PM Is the health care industry ready to more widely leverage social networks, both face-to-face and virtual, for increasing healthy behaviors among patients?In our most recent NEJM Catalyst Insights Council Patient Engagement Survey, “Social Networks to Improve Patient Health,” 99% of respondents acknowledge that social networks are potentially useful in health care delivery, especially for chronic disease management (named by 85% of respondents) and promotion of healthy behaviors such as weight loss, physical activity, and healthy eating (78%). Investment for health and well-being: a review of the social return on investment from public health policies to support implementing the Sustainable Development Goals by building on Health 2020 – WHO From www.euro.who.int – January 25, 10:01 PM Abstract Governments across the WHO European Region need to take urgent action to address the growing public health, inequality, economic and environmental challenges in order to achieve sustainable development (meeting current needs without compromising the ability of future generations to meet their own needs) and to ensure health and well-being for present and future generations. Based on a scoping review, this report concludes that current investment policies and practices (doing business as usual) are unsustainable, with high costs to individuals, families, communities, societies, the economy and the planet. Investment in public health policies that are based on values and evidence provides effective and efficient, inclusive and innovative solutions that can drive social, economic and environmental sustainability. Investing for health and well-being is a driver and an enabler of sustainable development, and vice versa, and it empowers people to achieve the highest attainable standard of health for all. here to edit the content

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