#salutesocial

Posted on 1 dicembre 2020 Senza categoria

Italian Social Marketing Network Newsletter 182

Italian Social Marketing Network - Newsletter 182

Italian Social Marketing Network – Newsletter 182

by Giuseppe Fattori

GovComms Festival – 17 Novembre 2020

From marketingsociale.net
– 17 October, 22:41

Contentgroup presenta GovComms Festival , il primo evento globale al mondo dedicato al futuro delle comunicazioni governative. Il festival di quest’anno fa parte di “Government After Shock” dell’Organizzazione per la cooperazione e lo sviluppo economico ( OCSE) . Il GovComms Festival è un’opportunità unica per governi, organizzazioni del settore pubblico per discutere del futuro delle comunicazioni dirette ai cittadini.

Come guadagnano i social spiegato in “The Social Dilemma” Netflix

From www.youtube.com
– 18 October, 12:28

Se non stai pagando un prodotto, allora sei TU il prodotto”. Questa frase, citata in questa scena di The Social Dilemma, spiega come ogni social sia in competizione con un altro per attirare l’attenzione delle persone. Ecco spiegato nel nuovo documentario Netflix, alcuni degli aspetti più fondamentali di questa industria. A cominciare da una domanda: da cosa guadagnano i social?.In questo ibrido tra dramma e documentario sull’influenza pericolosa dei social network, alcuni esperti di tecnologie lanciano l’allarme sugli strumenti che hanno creato.Guarda ora “The Social Dilemma”: https://www.netflix.com/it/title/81254224

Scientific consensus on the COVID-19 pandemic: we need to act now – The Lancet

From www.thelancet.com
– 18 October, 12:14

Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) has infected more than 35 million people globally, with more than 1 million deaths recorded by WHO as of Oct 12, 2020. As a second wave of COVID-19 affects Europe, and with winter approaching,we need clear communication about the risks posed by COVID-19 and effective strategies to combat them. Here, we share our view of the current evidence-based consensus onCOVID-19.

Reducing the Spread of COVID-19: A Social Marketing Perspective – Nancy R. Lee, 2020

From journals.sagepub.com
– 17 October, 22:54

This article presents perspectives on what social marketing principles, strategies, and best practices appear to have been applied to reducing the spread of the coronavirus disease 2019 (COVID-19), even if they were not labeled as such. In addition, it discusses which ones were not apparent in this campaign to date (as of April 30, 2020) and might have helped.

Dr Timo Dietrich – CHANGE 2018 keynote

From www.youtube.com
– 17 October, 23:32

Dr Timo Dietrich | Lecturer (Griffith University)/Research Fellow (University of Queensland) CHANGE 2018 keynote:
“We don’t stop playing because we grow old, we grow old because we stop playing”. ~ Bernard Shaw
Gamification applies the principles of play to engage and have fun while ensuring program messages are received. Gamification can change behaviour for the better, and it doesn’t have to break the bank.

The effects of communicating uncertainty on public trust in facts and numbers – PNAS

From www.pnas.org
– 17 October, 23:02

Does openly communicating uncertainty around facts and numbers necessarily undermine audiences’ trust in the facts, or the communicators?
Communicating uncertainty numerically only exerted a minor effect on trust. Knowing this should allow academics and science communicators to be more transparent about the limits of human knowledge.

La gestione della complessità dei servizi sanitari: le competenze necessarie di management e leadership – Di Carlo Favaretti. Sistema Salute Perugia

From www.scoop.it
– 18 October, 00:06

L’articolo di Carlo Favaretti dibatte sulla gestione della complessità dei servizi sanitari e offre elementi di riflessione “operativa” per sviluppare le competenze (conoscenze, abilità pratiche e atteggiamenti) di manager e leader sanitari moderni.
SISTEMA SALUTE
La Rivista italiana di educazione sanitaria
e promozione della salute

Mercanti di dubbi: Come un manipolo di scienziati ha nascosto la verità, dal fumo al riscaldamento globale – Naomi Oreskes, Erik M. Conway

From www.amazon.it
– 18 October, 00:30

Fumo, DDT, piogge acide, buco nell’ozono e riscaldamento globale: per decenni, l’applicazione delle misure a tutela della salute delle persone e dell’ambiente è stata ritardata da scienziati, politici, apparati industriali e media compiacenti. Mercanti di dubbi spiega come hanno fatto, e cosa occorre fare per difendersi dalla manipolazione.

Attività fisica a casa. Una serie d’infografiche per proporla. Dors

From www.dors.it
– 18 October, 00:23

Pubblichiamo 4 infografiche per promuovere comportamenti attivi nei periodi in cui siamo costretti a rimanere a casa. Sono rivolte a genitori, a chi lavora da casa, a chi vive in condizioni considerate di rischio e di vulnerabilità.

What Is Wrong With Advertising in Three Promoted Tweets

From www.brandingmag.com
– 17 October, 23:05

“According to the Institute of Practitioners in Advertising, today’s advertising works less well at helping companies sell more stuff than at any time in the last 24 years.”

Ai tempi del Covid: i 63 studenti del Corso di Marketing Sociale 2020/2021 Compass Università di Bologna – G.Fattori

From web2salutegiovani.blog
– 18 October, 01:02

(Lavori in corso) 1 – Ciclo sostenibile. Con il progetto Ciclo Sostenibile ci poniamo come obiettivo quello di promuovere l’utilizzo di alternative sostenibili al classico assorbente usa e getta. Per arrivare ad un cambiamento nei comportamenti delle donne sarà necessario …
MARKETING SOCIALE

John Snow Memorandum – The Lancet

From www.johnsnowmemo.com
– 18 October, 12:17

Japan, Vietnam, and New Zealand, to name a few countries, have shown that robust public health responses can control transmission, allowing life to return to near-normal, and there are many such success stories. The evidence is very clear: controlling community spread of COVID-19 is the best way to protect our societies and economies until safe and effective vaccines and therapeutics arrive within the coming months.We cannot afford distractions that undermine an effective response; it is essential that we act urgently based on the evidence.To support this call for action, sign the John Snow Memorandum.

Climate Change Communication – Nuova Lista @mktsociale

From twitter.com
– 17 October, 22:52

@mktsociale Health Promotion: Social Marketing, Social Media, salute, ambiente, disuguaglianze sociali.

Il Nastro Verde 2020 – Rassegna di cinema sostenibile -Multicampus Sostenibile

From site.unibo.it
– 17 October, 23:12

Cinque pellicole per parlare di sostenibilità e salute: torna per il secondo anno la Rassegna Il Nastro Verde, che parte dal cinema per riflettere su sfide e contenuti dello sviluppo sostenibile. Dal 30 settembre fino al 28 ottobre, 5 appuntamenti tutti i mercoledì saranno l’occasione per confrontarsi su temi come la moda etica circolare, la sicurezza alimentare e i modelli di autoproduzione, la crescita demografica e l’impatto sulla sopravvivenza del Pianeta, gli inquinanti ambientali.

Innovations in Social Marketing and Public Health Communication – SpringerLink

From link.springer.com
– 17 October, 23:10

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.

To Solve COVID-19, We Need to See It for What It Is: A Configuration Crisis – By Lee Anne Fennell

From behavioralscientist.org
– 17 October, 23:51

COVID-19 has disrupted the usually unnoticed chunks into which the world is organized. Take, for example, the uneasy start of the new school year. All of the familiar ways in which schools segment and structure life—the self-contained classrooms, the contiguous time blocks spent at school, the on-site lunches and after-school activities—have been scrambled or scrapped. Students, teachers, and parents are struggling to adjust.

Se i genitori chiedono ad Alexa di leggere le storie della buonanotte ai bambini…

From www.illibraio.it
– 17 October, 23:46

Da un sondaggio è emerso che il 26% dei genitori inglesi preferisce delegare a dispositivi tecnologici, come Amazon Alexa, la lettura di storie della buonanotte. L’uso delle tecnologie sta prendendo sempre più piede, sostituendo però momenti che segnano la crescita psicologica dei bambini

5 Things We Need To Do In This Pandemic – And Why We Aren’t Doing Them

From blog.funeasypopular.com
– 17 October, 23:44

COVID-19 isn’t the first public health issue with serious messaging challenges. Behavior change experts share five things we need to do in this pandemic.

Piano Nazionale della Prevenzione 2020-2025

From www.scoop.it
– 17 October, 23:20

Convivere con l’incertezza, tra successo e insuccesso – Di Daniele Coen. Forward

From forward.recentiprogressi.it
– 18 October, 00:21

Il mestiere del medico è segnato dall’incertezza. Questo però non deve spaventare, ma piuttosto stimolare la capacità critica. In un documentatissimo libro di alcuni fa, “Ending medical reversal”, due medici americani, Vinay Prasad (relatore al congresso 4words17, ndr) e Adam Cifu, elencano 146 studi clinici pubblicati tra il 2001 e il 2010 da una prestigiosa rivista, il New England Journal of Medicine, che hanno dimostrato l’inefficacia di decine di esami o di trattamenti che erano stati fino ad allora praticati su migliaia, se non su milioni di pazienti.

Posted on 18 settembre 202018 settembre 2020 Senza categoria

Italian Social Marketing Network Newsletter 181

Italian Social Marketing Network - Newsletter 181

Italian Social Marketing Network – Newsletter 181

by Giuseppe Fattori

Il primo manuale italiano di “Marketing sociale per la salute e per l’ambiente. Non solo saponette” – Appena uscito

From marketingsociale.net
– Today, 12:39

“Perché non puoi vendere la solidarietà come vendi una saponetta?” Con questa domanda nel 1951 il dott. Weibe, psicologo della ricerca, riferendosi alla pubblicità radio/televisiva diede inizio a quello che poi diventerà il “Social Marketing….
Grazie a Pina Lalli per la stimolante prefazione e a Cultura e Salute Editore Perugia, un prezioso “artigiano” dell’editoria.

Change2020: Identifying Consumer Insights that Matter – Social Marketing @ Griffith

From www.youtube.com
– Today, 13:00

This Change 2020 event will take you into the world of consumer insights that will help you design innovative behaviour change solutions. Enjoy our very first Change2020 series, proudly brought to you by Social Marketing @ Griffith.

Global COVID-19 study finds a strong link between health messaging and behaviour

From www.concordia.ca
– Today, 13:11

Montreal researchers say data can help authorities reach certain groups to improve safety guideline adherence. Six months after its initial launch, a Montreal-led international survey of global attitudes around the COVID-19 pandemic is yielding tangible and useful results. It also reflects the wide range of responses from the global population seen since much of the world went into lockdown this spring.

Italian women and 16th-century social media

From blog.oup.com
– Today, 15:08

Venetian courtesan Veronica Franco (1546-1591) describes the perils of her profession in one of her Familiar Letters, which she published in 1580: “To give oneself as prey to so many men, with the risk of being stripped, robbed or killed, that in one single day everything you have acquired over so much time may be taken from you, with so many other perils of injuries and horrible contagious diseases; to drink with another’s mouth, sleep with another’s eyes, move according to another’s desires, always running the clear risk of shipwreck of one’s faculties and life, what could be a greater misery?”

Della gentilezza e del coraggio: Breviario di politica e altre cose – Di Gianrico Carofiglio

From www.amazon.it
– Today, 11:32

La qualità della vita democratica scaturisce innanzitutto dalla capacità di porre e di porsi buone domande, dalla capacità di dubitare. E questo vale tanto per chi il potere ce l’ha quanto, forse soprattutto, per chi apparentemente non ce l’ha. Cioè noi. Perché i cittadini hanno un potere nascosto, che li distingue dai sudditi e che deriva proprio dall’esercizio della critica e dunque della sorveglianza.

The Lancet’s editor: ‘The UK response to coronavirus is the greatest science policy failure for a generation’ . The Guardian

From www.theguardian.com
– Today, 11:42

Richard Horton does not hold back in his criticism of the UK’s response to the pandemic and the medical establishment’s part in backing fatal government decisions

Coronavirus, la comunicazione scientifica fallisce se si esprime dissenso con l’insulto – Di Roberto De Vogli

From www.ilfattoquotidiano.it
– Today, 11:50

Personalità che esprimono opinioni sul coronavirus nei mass media, invece di insultare i colleghi che la pensano diversamente, dovrebbero contribuire a creare una cultura nazionale dove le ingiurie diventino più umilianti per chi le proferisce rispetto a chi le riceve.

The changing geopolitics of energy – America’s domination of oil and gas will not cow China – The Economist

From www.economist.com
– Today, 14:33

Being an importer of fossil fuels and an exporter of renewable technology is not so bad.
The united states of america is now the number-one energy superpower anywhere in the world,” President Donald Trump told oilmen in Midland, Texas this summer, from a stage decorated with gleaming black barrels.

New report on health promotion – from #HealthReimagined. Download your free copy

From www.croakey.org
– Today, 14:41

Please download, read and share this 119-page report compiling our coverage from VicHealth’s five-part webinar series, Life and Health Re-imagined. It covers: How can we reshape work to benefit everyo

An Evidence-Based Campaign to Reduce Teen Vaping

From www.youtube.com
– Today, 11:39

There is no question that teen vaping is an epidemic across the US. We are now at 28% teen vaping use in the past 30 days among US high school students, which is the largest amount of teens using a nicotine-based product in 20 years. This is something that every single community needs to take action on.
www.rescueagency.com/ready-made-campaigns

Social media e ragazzini che “SVAPANO” – Green social festival

From marketingsociale.net
– Today, 12:01

Secondo il Guardian “British American Tobacco” usa i social media e gli influencer per aggirare le leggi sulla pubblicità. Dall’Italia, controlla 33 paesi in tutto il mondo e oltre 400 influencer.
L’industria del tabacco si rivolge ai ragazzi attraverso i social media e paga gli inluencer per promuovere le sigarette elettroniche su Istagram o TicTok eludendo le leggi sulla pubblicità che proteggono i giovani.

How Juul Hooked Kids and Ignited a Public Health Crisis

From time.com
– Today, 11:36

How a mostly unregulated company disrupted Big Tobacco and hooked millions of Americans on a new vice

Questioni di vita & di morte. La spiritualità nell’ultimo tratto di strada – Di Sandro Spinsanti

From www.amazon.it
– Today, 11:27

Seguendo il percorso della fase finale della vita e l’intreccio delle relazioni che si creano – con i professionisti della cura, con le strutture sociali e nell’ambito dell’intimità familiare – il libro vuol favorire la consapevolezza. E aiutare a prendere le decisioni più responsabili.

La persona. Siamo uno o siamo molti? – Umberto Galimberti. Festival della filosofia Modena

From www.festivalfilosofia.it
– Today, 14:11

festivalfilosofiamacchine 2020
Le potenzialità emotive non si esauriscono nei nostri dispositivi razionali: in che modo la follia ci permette un distanziamento dal Sé che porti ad esprimerci come persone?

The myth of generalisability in clinical research and machine learning in health care

From www.thelancet.com
– Today, 13:20

An emphasis on overly broad notions of generalisability as it pertains to applications of machine learning in health care can overlook situations in which machine learning might provide clinical utility. We believe that this narrow focus on generalisabilityshould be replaced with wider considerations for the ultimate goal of building machine learning systems that are useful at the bedside.

Digital boards and the path to sustainable NHS transformation

From www.digitalhealth.net
– Today, 14:18

Digital representation on NHS boards is something which many IT leaders have campaigned for and Paul Richards, a non-executive director at Torbay and South Devon NHS Foundation Trust, explores how it could help with building sustainable transformation across the NHS.

5 Digital Health Trends that are Transforming Patient Care

From thejournalofmhealth.com
– Today, 14:25

As digital health gains momentum, the medical professional is bound to shift and evolve at a growth rate that is sure to outpace the previous years. Today, as the promise of digital health becomes even more highlighted, more and more patients expect the physicians to deliver better standards of care customized to their needs. Not only this, they expect the practices to meet their requirements in a manner suited to their personal schedules and lifestyles. In lieu of this digitization and changing patient expectations, there are five key trends that are transforming the digital health landscape as well as patient care.

Parliamone: Medici e visibilità online, come essere presenti sul web

From digitalhealthitalia.com
– Today, 11:45

Il medico dovrà valorizzare al massimo la propria visibilità sul web per diventare un punto di riferimento nelle ricerche online. Per un medico che vuole essere visibile online, non basta avere una pagina personale sul web. È necessario posizionarsi nelle prime pagine dei motori di ricerca, in modo da comparire tra i primi risultati rispetto alle ricerche degli utenti e, quindi, di potenziali clienti.

Posted on 25 agosto 2020 Senza categoria

Italian Social Marketing Network Newsletter 180

Italian Social Marketing Network - Newsletter 180

Italian Social Marketing Network – Newsletter 180

by Giuseppe Fattori

Philip Kotler: Marketing is the Original Behavioral Economics

From evonomics.com
– Today, 21:03

Social marketing provides a more holistic approach to influencing behavioral change.
I often see writers equating “nudging” with behavioral economics. It’s as if nudging is the essence of behavioral economics. As much as I respect the nudging concept and its contributions, behavioral marketing calls for a larger scheme than nudging. That scheme is social marketing.

Consigliato! Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy – J. French, S. Deshpande, W. Evans, R. Obregon. IJERPH

From www.mdpi.com
– Today, 18:05

This paper makes the case for immediate planning for a COVID-19 vaccination uptake strategy in advance of vaccine availability for two reasons: first, the need to build a consensus about the order in which groups of the population will get access to the vaccine; second, to reduce any fear and concerns that exist in relation to vaccination and to create demand for vaccines. A key part of this strategy is to counter the anti-vaccination movement that is already promoting hesitancy and resistance. Since the beginning of the COVID-19 pandemic there has been a tsunami of misinformation and conspiracy theories that have the potential to reduce vaccine uptake.

Emerging from COVID-19 lockdown: advice for change agents

From blogs.griffith.edu.au
– Today, 17:47

As Australia, and many other parts of the world start to emerge from lockdown, we asked social marketing thought leader Professor Jeff French for his opinion on what behavioural strategies are needed for the phases ahead. Jeff is the CEO of Strategic Social Marketing and a Professor of Social Marketing at Brighton Business School in the UK.

Bambini in piscina: alcune regole di sicurezza – ISS

From www.iss.it
– Today, 18:37

ISS-Sorvegliare costantemente i bambini in acqua è la prima regola, ma anche seguire alcuni semplici accorgimenti può essere fondamentale per prevenire incidenti:
– recintare le piscine
– coprirle con un telo quando non si usano
– togliere tutti i giocattoli, far indossare le cuffie

Consigliato! Il Distretto – Di Gavino Maciocco

From www.saluteinternazionale.info
– Today, 18:28

Oggi più che mai c’è bisogno di Distretto, per le molteplici funzioni che il territorio è chiamato a svolgere e che troppo a lungo sono rimaste insoddisfatte, con enorme danno per la salute della popolazione ………….
Non è facile trovare nella storia della medicina scelte di politica sanitaria – quali quelle adottate pervicacemente dalla Regione Lombardia – che abbiano avuto effetti così catastrofici sulla salute della popolazione.

Social marketing interventions for the prevention and control of neglected tropical diseases: A systematic review

From journals.plos.org
– Today, 18:30

Author summary Neglected tropical diseases (NTDs) affect the life of more than a billion people, particularly those living in vulnerable conditions. Five priority strategies exist to prevent and control these diseases that require the adoption of preventive or control behaviors. Social marketing is an approach to behavior change that can help address NTDs. This study aimed to examine social marketing interventions focusing on NTDs using a systematic review of the literature.

More bad news for BPA: Novel analysis adds to evidence of chemical’s health effects

From www.ehn.org
– Today, 21:45

Exposure to minuscule amounts of bisphenol-A can cause a multitude of health problems, including effects on the developing brain, heart and ovaries, according to a paper published on Thursday that integrates data from several animal studies.

NHS organisations adopt clinical decision support tool during pandemic

From www.digitalhealth.net
– Today, 21:35

A number of NHS organisations have adopted the UpToDate clinical decision support tool to help during the Covid-19 pandemic. Wolters Kluwer Health’s UpToDate is an evidence-based knowledge system that helps clinicians make the right decisions at the point of care.

La promozione della salute può imparare dalla crisi?- Dors

From www.dors.it
– Today, 21:13

Il mondo post covid non sarà più quello di prima. Anche la promozione della salute deve cambiare. È necessario pensare a politiche della salute innovative, prioritariamente nell’area della prevenzione e della promozione della salute. Per avviarsi senza indugio su questo percorso può essere utile cominciare a fare un elenco di cosa abbiamo imparato dalla pandemia.

The first Italian “Social marketing manual for health and the environment. Not just soap”- Out in September

From marketingsociale.net
– Today, 17:31

Out in September
“Why can’t you sell solidarity like you sell soap?” With this question in 1951, Dr. Weibe, a research psychologist, referring to radiotelevision advertising began what would later become “Social Marketing”. After 70 years, social marketing is ready to go beyond the simple tactical level and move to the strategic level in order…

Annalisa Vandelli – Zorba. Green Social Festival

From www.youtube.com
– Today, 18:39

Allattamento al seno con Alexa – Zorba al Green Social Festival – Gazzetta di Modena

From video.gazzettadimodena.gelocal.it
– Today, 18:17

Allattamento al seno e Alexa, l’assistente vocale di Amazon. Il progetto si chiama «Start for life» ed è stato sperimentato in Inghilterra dove il tasso di allattamento al seno è tra i più bassi del mondo. Il 75% delle donne inizia ad allattare quando nasce il bambino, purtroppo al sesto mese la percentuale scende al 25%. Pe affrontare il problema il Sistema Sanitario Inglese ha sperimentato un programma di sostegno all’allattamento che per la prima volta usa l’assistente vocale Alexa.

IL MERCATO DELLE “INFLUENZE”. DALL’OPINION LEADER ALL’INFLUENCER

From www.glistatigenerali.com
– Today, 18:58

Ha fatto parlare e discutere e ha suscitato varie polemiche l’esibizione dell’influencer Chiara Ferragni agli Uffizi, peraltro invitata di proposito dal direttore. Il polverone mediatico non meraviglia, è un moltiplicatore intenzionalmente cercato da chi vuol fare rumore. In casi più commercialigarantisce una marea di like e quindi di potenziali acquirenti…..

Consigliato! La cortina di fumo – Report 25/05/2020

From www.youtube.com
– Today, 18:55

I prodotti a tabacco riscaldato sono meno pericolosi delle tradizionali sigarette? Un’inchiesta internazionale in collaborazione con il consorzio OCCRP.

Il lavoro di cura pesato sulla bilancia dell’etica -Di Sandro Spinsanti

From www.sandrospinsanti.eu
– Today, 21:23

La più sintetica ed efficace definizione del lavoro di cura la fornisce Saturno, il padre degli dei, nel racconto del mitografo Igino (II sec. d. C.). Chiamato a decidere nella disputa tra Giove, la dea Cura e Gea, la Terra, a chi appartenga l’uomo, sentenzia: indipendentemente da ciò che avverrà dopo la morte, “finché l’uomo vive lo possieda Cura”. Dipendiamo dal lavoro di accudimento della dea. O di chi agisce in sua vece. Sempre; ma soprattutto quando la non autosufficienza predomina, nelle fasi iniziali e finali del ciclo vitale. Insomma, dal pannolino al pannolone siamo figli di Cura.

The Health Pregnancy Guide

From www.plasticpollutioncoalition.org
– Today, 21:42

The Healthy Pregnancy Guide: The best tips, products, and tools for a healthier pregnancy and planet. Created by Plastic Pollution Coalition and MADE SAFE to help expecting parents create a healthy, plastic-free environment for their growing family.

Moletest Aims to Revolutionise Melanoma Skin Cancer Screening with its New Test, Nomela

From thejournalofmhealth.com
– Today, 21:31

British medical technology company, Moletest (Scotland) Ltd, is aiming to substantially reduce the number of unnecessary dermatology referrals to secondary care using a new digital tool nomela®, the first and only professional medical rule-out screening test for skin lesions suspected of melanoma.

COVID 19 and Misinformation Social Media Analysis

From www.scoop.it
– Today, 21:10

Posted on 21 luglio 2020 Senza categoria

Italian Social Marketing Network Newsletter 179

Italian Social Marketing Network - Newsletter 179

Italian Social Marketing Network – Newsletter 179

by Giuseppe Fattori

Outcome Evaluation of an Empirical Study: Food Waste Social Marketing Pilot – Jeawon Kim, Sharyn Rundle-Thiele, Kathy Knox, Samuel Hodgkins, 2020

From journals.sagepub.com
– Today, 23:33

Background:Evidence indicates behavior change is more likely when more social marketing benchmark principles are applied. Yet, transparent and clear reporting of the application of benchmarkso to change behavior is rare.

Alcohol labelling policies: most countries lagging behind in promoting healthier choices

From www.euro.who.int
– Today, 22:51

According to a new report, labelling of alcoholic beverages is not consistent or even considered in many countries in the WHO European Region.

Adolescent Health in the Nordic Region – Health promotion in school settings

From nordicwelfare.org
– Today, 22:53

Positive health can be boosted among school students. In many parts of the Nordic region schools are implementing health promotion measures that focus on encouraging wellness – in other words, concentrating on things that make students feel good.

The Story of Plastic – Trailer

From www.youtube.com
– Today, 22:20

Learn how the mass production of single-use plastic has put us in the biggest environmental crisis in history. Visit https://www.storyofplastic.org/watch to learn how you can watch The Story of Plastic.

Why the world needs viruses to function – BBC Future

From www.bbc.com
– Today, 22:32

If all viruses disappeared, the world would be very different — and not necessarily for the better. But what exactly would happen?

16th World Congress on Public Health 2020

From wcph2020.com
– Today, 23:03

The World Federation of Public Health Associations (WFPHA), Italian Society of Hygiene, Preventive Medicine and Public Health (SItI) and the European Public Health Association (EUPHA) are pleased to invite you to the 16th World Congress on Public Health. Co-chairs of the Congress are Walter Ricciardi and Carlo Signorelli.

Amazon is Building a Health and Wellness Team around Alexa

From thejournalofmhealth.com
– Today, 22:28

Amazon is reportedly building a team to incorporate its digital assistant Alexa, with healthcare in the US, says GlobalData, a leading data and analytics company.
Alexa already has widespread reach with up to 11% of US consumers using it in their home and in September 2017, the company announced that basic health information and advice provided by Mayo Clinic would be available on the device.

Brave new word – Pandating: coronavirus and the language of love – The Economist

From www.economist.com
– Today, 23:01

When it comes to relationships, coronavirus has changed everything from courtship to cohabitation: enter a new language of love to cover dating, dumping and divorce. Has a friend told you about their evening spent engaged in “coronalingus” just as you were recovering from a brutal “zumping”? Maybe you know a devoted “Cuomosexual”. If you want to find love in a lengthy lockdown, or simply preserve your wilting relationship, it can help to learn the lingo.

How To Find The Best Keywords For Your Website – Marie Ennis-O’Connor

From medium.com
– Today, 22:42

93% of online experiences begin with a search engine.
So, if you want your website to rank higher in Google you have to make sure that you’re using the right keywords.
Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.

Demain, tous crétins ? – Regarder le documentaire complet

From www.arte.tv
– Today, 22:22

Baisse du QI, troubles du comportement et autisme en hausse : cette enquête alarmante démontre que les perturbateurs endocriniens affectent aussi la santé mentale.

Una provocazione semiseria: Tra il Kardashian Index e gli influencers ambientali- Green social festival

From www.youtube.com
– Today, 22:18

Il Kardashian index è stato introdotto dal genetista Neil Hall nel 2014 con intenti ironici e misura la discrepanza tra la fama di uno scienziato calcolata prendendo in considerazione la quantità di follower che ha su Twitter – e il numero delle citazioni che le sue pubblicazioni hanno all’interno della letteratura scientifica. L’indice deve il suo nome a Kim Kardashian, che, secondo l’autore, è “famosa per essere famosa”. Per approfondire ZORBA: lo sai che…

Tendenze e cambiamenti nella comunicazione e nei social – Pina Lalli

From www.youtube.com
– Today, 22:14

Estratto dal webinar organizzato dalla Conferenza di Scienze della Comunicazione: La Comunicazione alla sfida del Covid-19Immaginare e progettare il futuro

Borsa di studio della durata di 12 mesi, eventualmente rinnovabile sul tema “Attività di ricerca sulla misurazione e analisi delle determinanti degli health behavior e del social support

From www.santannapisa.it
– Today, 23:13

Termine per la presentazione della domanda: 27.07.2020 12:00 Valutazione titoli: 29/07/2020 ore 9.00
Colloquio: 31/07/2020 ore 9.30 – via telematica
Pubblicazione graduatoria: 03/08/2020 alle ore 12:00

Povertà e pandemia. Il virus CoViD-19 colpisce tutti gli strati sociali allo stesso modo?

From siamobenefit.apotecanatura.it
– Today, 22:37

Le principali evidenze disponibili circa gli effetti della disuguaglianza sociale sulla esposizione a rischio e sui danni alla salute da CoViD-19 indicano che i determinanti (fattori che influenzano lo stato di salute di un individuo e, più estesamente, di una popolazione) della nuova malattia infettiva sono più diffusi tra le fasce più svantaggiate della popolazione, facendo sì che l’infezione possa colpire di più queste categorie sociali.

Social Media and Mobile Apps for Health Promotion in Australian Indigenous Populations: Scoping Review

From www.jmir.org
– Today, 22:24

Health promotion organizations are increasingly embracing social media technologies to engage end users in a more interactive way and to widely disseminate their messages with the aim of improving health outcomes. However, such technologies are still in their early stages of development and, thus, evidence of their efficacy is limited.

Le skill necessarie per affrontare l’incertezza

From sentichiparla.it
– Today, 22:35

Incertezza e imprevedibilità sono le parole su cui abbiamo dovuto costruire le nostre vite in questi mesi. Margaret Heffernan spiega come affrontarle.

Why you might be drinking too much during lockdown – BBC Future

From www.bbc.com
– Today, 22:57

Confined to our homes with little else to do, it is tempting to turn to the bottle for entertainment, but rather than making us feel better, it may be doing us harm.

La classe inversée : que peut-elle apporter aux enseignants ?

From www.reseau-canope.fr
– Today, 22:57

Intégrer le numérique dans sa pratique pédagogique. La classe inversée est l’objet d’un immense engouement dans toutes les sphères de l’enseignement en Europe et aux États-Unis. S’agit-il d’un mouvement durable offrant de nouvelles perspectives pédagogiques dans un système scolaire essoufflé ou d’une mode qui ne convient qu’à certains enseignants, à certains élèves ? Quelles sont les conditions à respecter pour mettre en place une classe inversée efficace ?

Les étonnantes vertus de la méditation – Regarder le documentaire complet

From www.arte.tv
– Today, 23:04

La méditation est devenue un nouveau champ de recherche pour les scientifiques. Un documentaire éclairant sur ses bienfaits pour notre santé. Il présente également un panorama des nouvelles applications médicales que la pratique de la méditation pourrait ouvrir dans un avenir proche.

Posted on 25 giugno 2020 Senza categoria

Italian Social Marketing Network Newsletter 178

Italian Social Marketing Network - Newsletter 178

Italian Social Marketing Network – Newsletter 178

by Giuseppe Fattori

Harnessing Social Media to Listen to Community – Social Marketing @ Griffith

From
www.youtube.com
– Today, 19:35

Social media use is ubiquitous capturing people from all walks of life. Many use social media to convey attitudes, opinions and preferences. Michael will unpack social listening showing you how you can get in touch with the communities you serve and show you how the insights can be put into action. This talk will give practical examples showcasing how listening to the community has created change through campaigns, policy actions and more.

Promoting Health on Social Media: The Way Forward – Lorien C. Abroms.

From
journals.sagepub.com
– Today, 18:48

Figuring out how to make our digital technologies health promoting is one of the key public health challenges of the 21st century. Social media has become a dominant and pervasive force in modern societies, affecting people’s daily habits and patterns both in the United States and in other parts of the world. In many ways, the ubiquity of social media presents exciting opportunities for improving public health.

Toward a Common Agenda for the Public and Private Sectors to Advance Digital Health Communication

From
www.scoop.it
– Today, 22:26

The original anti-vaxxers How the zeal of Edward Jenner contributed to today’s culture wars – The Economist

From
www.1843magazine.com
– Today, 20:34

Since the dawn of vaccination there has been a war of disinformation, propagated by both sides. The anti-vaccinationists have lied, bent statistics, invented scare stories and buried facts that undermine their case. They have committed crimes against medicine, science and humanity, and exposed millions to the dangers of preventable infections. The other side may be guilty of far less heinous crimes, but it is not blame-free. The evangelistic desire to spread the benefits of vaccines as widely as possible led pro-vaccinationists to play down the risks, giving fuel to arguments against vaccination.

AReSS Puglia – Caffè “corretto” per tutti!

From
www.facebook.com
– Today, 18:31

Chi lo vuole con humour, chi con utopia, chi freddo freddissimo, chi bollente e dolcissimo, chi amaro amarissimo. Scegliete il vostro caffè…purché “corretto”.

Coronavirus e società – Intervista al Prof. Giuseppe Tipaldo di Loredana Masseria

From
www.scoop.it
– Today, 18:16

Being black while in nature: ‘You’re an endangered species’

From
www.theguardian.com
– Today, 19:22

It has been argued that this unequal access is the product of unequal interest, but there is a long history of public lands spaces intentionally excluding black people, including through very concrete rules which prevented black people from accessing public lands.

World No Tobacco Day 2020: protecting youth

From
www.euro.who.int
– Today, 19:08

How the industry targets youth In its efforts to manipulate young people, the tobacco industry has resorted to embellishing products to make them more appealing to specific demographics, particularly via packaging or branding. This has been especially evident in the recent explosion of interest in e-cigarettes and heated tobacco products. One of the most significant innovations by the industry involves its marketing strategies. Across sectors, advertising is increasingly moving online and the tobacco industry is no different – tobacco companies are turning more and more to social media influencers to market these dangerous products.

E-cigarettes are harmful to health

From
www.who.int
– Today, 18:58

Globally, there are 1.1 billion adult smokers, 60% of them want or intend to quit. Much has been written and said about the potential of electronic nicotine delivery systems (ENDS) such as e-cigarettes to help tobacco users quit. While the evidence is still inconclusive, e-cigarettes are often used along with one or more tobacco products. As this is the practice with many ENDS users, the health effects of two or more products are combined.

ISDE-Medici per l’ambiente Modena

From
isdemodena.net
– Today, 23:03

ISDE Modena è …. azione, informazione, sensibilizzazione, formazione ed educazione per una migliore qualità dell’ambiente e della salute …. per tutti.

Social Media e Promozione della Salute – Di Giuseppe Fattori

From
www.slideshare.net
– Today, 22:05

Il Dossier completo su “la Salute umana” CULTURA E SALUTE EDITORE PERUGIA

“Lo sai che….” clip di marketing sociale su ambiente e salute al Green social festival

From
marketingsociale.net
– Today, 21:13

Da dove vengono i virus. Pipistrelli, zibetti, pangolini o bioterroristi? – ISDE (Medici per l’ambiente Modena) UNIMORE

From
www.imartedidiisde.unimore.it
– Today, 11:21

8 luglio 2020, ore 15:00-16:00 Webinar del Prof. Claudio Cermelli, virologo Unimore Pipistrelli, zibetti, pangolini o bioterroristi? Da dove vengono i virus. Interverranno il Magnifico Rettore di Unimore, Prof. Carlo A. Porro e il Presidente di ISDE – Modena, Dott. Paolo Lauriola. Per informazioni: isde.martedi@unimore.it

La cura che passa attraverso gli occhi – Di Sandro Spinsanti

From
www.sandrospinsanti.eu
– Today, 18:09

Durante l’emergenza la pratica della medicina obbedisce a regole diverse rispetto a quelle dei tempi normali? Potremmo capirlo: emergenza evoca fretta e urgenza; magari anche insufficienza di risorse per tutti quelli che hanno bisogno di cure, con l’incombere dell’eventualità di dover fare scelte tragiche. Ma “emergenza” può significare anche, etimologicamente, far venire allo scoperto qualcosa che abitualmente resta sotto […]

HIMSS launches new definition of digital health

From
www.mobihealthnews.com
– Today, 19:29

The nonprofit professional organization hopes to unify the industry with an active, useful definition of an often ambiguous term. Ask 10 healthcare stakeholders what “digital health” is and odds are you’ll get 10 different answers.

Lifestyle Medicine Could Be The Key For Digital Health Adoption – Dr. Bertalan Meskó The Medical Futurist

From
medicalfuturist.com
– Today, 19:27

Lifestyle medicine addresses the root causes of disease with evidence-based therapies in lifestyle behaviors like diet, exercise, sleep and stress.

Disparità di genere. I costi umani e sociali della disuguaglianza – Chiara Saraceno festivalfilosofia2019

From
www.festivalfilosofia.it
– Today, 19:12

Tra diseguaglianze nel mercato del lavoro e mancato riconoscimento del lavoro domestico prevalentemente a carico delle donne, la discriminazione delle donne evidenzia arretratezze economiche e culturali. Quali sono, allora, i costi umani e sociali della disparità di genere?

Exposure to Electronic Cigarette Television Advertisements Among Youth and Young Adults – Pediatrics

From
pediatrics.aappublications.org
– Today, 19:01

RESULTS: Youth exposure to television e-cigarette advertisements, measured by target rating points, increased 256% from 2011 to 2013. Young adult exposure increased 321% over the same period. More than 76% of all youth e-cigarette advertising exposure occurred on cable networks and was driven primarily by an advertising campaign for 1 e-cigarette brand.

Key Drivers of Maternal Deaths.

From
maternalhealthatlas.org
– Today, 18:53

Changes in a country’s population size, age, and birth rate impact maternal mortality. Where has population growth led to more maternal deaths? What about an increase in birth rates in older mothers? Have pregnancies become safer or more dangerous over time?

Hybrid Ethnography: Online, Offline, and In Between (Qualitative Research Methods Book 58) – Di Przybylski Liz

From
www.amazon.it
– Today, 18:27

Today’s research landscape requires an updated set of analytical skills to tell the story of how people interact with and make meaning from contemporary culture. Hybrid Ethnography: Online, Offline, and In Between provides researchers with concrete and theory-based processes to combine online and offline research methods to tell the story of how and why people are interacting with expressive culture.

Posted on 21 Maggio 2020 Senza categoria

Italian Social Marketing Network Newsletter 177

Italian Social Marketing Network - Newsletter 177

Italian Social Marketing Network – Newsletter 177

by Giuseppe Fattori

Strategic Social Marketing: For Behaviour and Social Change – di Jeff French & Ross Gordon

From
www.amazon.it
– 18 May, 16:47

Il futuro del “Marketing sociale”: dalla tecnica …. alla strategia.

The authors explore the reasons why social marketing should be an integral component of all social programme design and delivery when looking to achieve social good. They comprehensively explain the nature and application of social marketing; reconceptualising ‘value’, ‘systems thinking’, ‘the social marketing intervention mix’, and ‘critical social marketing’, in the social context. They then lay out strategy, plans, frameworks and tactics that policymakers, practitioners, students and indeed any social change agents can use to effect change for social good.

A TOOLKIT TO HELP STOP THE SPREAD – by Social Marketing @ Griffith

From
blogs.griffith.edu.au
– 18 May, 16:16

There are well established arguments that public health campaigns rely heavily on treating all people as the same using education (show me) and law (make me) while overlooking one of the most effective ways to achieving change – marketing (help me).

Le livre d’image – di Jean-Luc Godard

From
www.raiplay.it
– 18 May, 14:58

L’ultima opera di Jean-Luc Godard condensa più di un secolo di intervento del cinema sul mondo. Un corpo a corpo tra immagini parole partiture musicali e pittoriche con cui vengono ripensati i concetti d’Oriente e Occidente e in cui il cinema diventa la Regione Centrale dei nostri sogni e delle nostre speranze.

Advice to governments, states and provinces regarding post peak phases of social marketing, behavioural influence and communication strategy to reduce harms caused by COVID-19. Jeff French

From
www.scoop.it
– 18 May, 16:26

The pandemic is emptying call centers. AI chatbots are swooping in – MIT Technology Review

From
www.technologyreview.com
– 18 May, 17:34

Covid-19 is accelerating job losses in an industry that was already automating work at a rapid pace.While call centers have long been a frontier of workplace automation, the pandemic has accelerated the process. Organizations under pressure are more willing to try new tools. AI firms keen to take advantage are sweetening the incentives. Over the last few years, advances in natural-language processing have also dramatically improved on the clunky automated call systems of the past. The newest generation of chatbots and voice-based agents are easier to build, faster to deploy, and more responsive to user inquiries. Once adopted, in other words, these systems will likely be here to stay, proving their value through their ease of use and affordability.

Trump e l’orologio della morte – di Marzia Ravazzini

From
www.saluteinternazionale.info
– 18 May, 16:59

l giorno 7 maggio 2020 una nuova opera d’arte è comparsa a Times Square: uno schermo alto circa 17 metri, opera del regista Eugene Jarecki. Si chiama “Trump Death Clock”. La cifra al centro – 44.809 – corrisponde al numero di morti da Covid-19 causati dall’inazione del governo Trump e registrati al momento dell’inaugurazione dello schermo.

New study suggests wearing clothes could release more microfibres to the environment than washing them

From
www.plymouth.ac.uk
– 18 May, 16:39

In a first-of-its-kind study, scientists from the National Research Council of Italy (IPCB-CNR) and the University of Plymouth compared four different items of polyester clothing and how many fibres were released when they were being worn and washed

For the first time, the Alarmed are now the largest of Global Warming’s Six Americas

From
climatecommunication.yale.edu
– 18 May, 16:35

Nearly six in ten (58%) Americans are now either “Alarmed” or “Concerned” about global warming. From 2014 to 2019, the proportion of “Alarmed” nearly tripled.
Our prior research has categorized Americans into six groups – Global Warming’s Six Americas – based on their climate change beliefs, attitudes, and behaviors. The “Alarmed” are the most worried about global warming and the most supportive of strong action to reduce carbon pollution. In contrast, the “Dismissive” do not think global warming is happening or human-caused and strongly oppose climate action.

Social media e promozione della salute – Un estratto da “La Salute umana” in pubblicazione.

From
www.scoop.it
– Today, 10:38

Zorba: un programma televisivo nato per raccontare il mondo della sostenibilità ambientale e della salute.

From
www.facebook.com
– 18 May, 17:57

Nunc dimittis… in pace – di Sandro Spinsanti

From
www.youtube.com
– 18 May, 15:21

Era ieri. Solo poche settimane fa. L’ultimo tratto di strada nel percorso della vita poteva avere il volto del vecchio Simeone: consapevole, fiducioso, pacificato.Accompagnato con cure palliative, accolto nell’ambiente protetto dell’hospice. La pandemia ci ha fatto conoscere quanto possa essere brutale la morte nella solitudine e nell’abbandono. L’esatto contrario di quanto l’impegno di medici, infermieri, personale di assistenza e attività di volontariato erano riusciti a produrre. Il modo di prendere congedo dalla vita che il video rappresenta non è un sogno irrealistico da abbandonare. E’ un’eredità preziosa. La facciamo scorrere davanti ai nostri occhi per non dimenticarla. E per impegnarci a farla tornare a essere un sogno realizzabile.

«Io non ho il minimo dubbio». Il fallimento comunicativo di scienziati ed «esperti» nei giorni del Covid-19

From
www.wumingfoundation.com
– 18 May, 16:01

Le ali di cera degli scienziati, il calore dei riflettori. Nei giorni del Covid-19 la scienza ha offerto uno spettacolo di sé desolante. Anzi no, non la scienza, poveretta, ma coloro che ritengono di “possederla”.

Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages

From
www.ncbi.nlm.nih.gov
– Today, 10:54

Background Social media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibility as tools for inducing attitude and behavior change. Objective The aim of this study was to test the feasibility of designing, implementing, and evaluating a social media–enabled intervention for skin cancer prevention. Conclusions Social media–disseminated public health messages reached more than 23% of the Northern Ireland population. A Web-based survey suggested that the campaign might have contributed to improved knowledge and attitudes toward skin cancer among the target population. ….. Social media is an inexpensive, effective method for delivering public health messages. However, existing and traditional process evaluation methods may not be suitable for social media.

BPA and babies: Controversial chemical and substitutes pollute the womb

From
www.ehn.org
– 18 May, 17:45

The study is concerning as BPA is a known endocrine disruptor, meaning it is capable of scrambling hormone signals, and has been linked to cancer, diabetes and infertility. In-utero BPA exposure has been shown to derail the normal growth of the brain and other organs and manifest later in life as early puberty or an increase in anxiety-related behaviors or attention deficit hyperactivity disorder (ADHD). Some replacements have been tied to similar issues including obesity and reproductive problems. The new study linked BPAF concentrations in cord plasma with both premature birth and low birth weight.

IoT News – The Internet of Things Myth part 2: Technology fragmentation continues to delay adoption

From
iotbusinessnews.com
– 18 May, 16:07

By Matt Hatton, Founding Partner, Transforma Insights. The IoT lacks a commonly adopted standard for wide area narrowband connectivity, creating adoption delays. That’s one of the key findings from ‘The Internet of Things Myth’, from Matt Hatton and William Webb, published in April 2020.

Get Ready for a Covid-19 Vaccine Information War – The New York Times

From
www.nytimes.com
– 18 May, 16:02

Social media is already filling up with misinformation about a Covid-19 vaccine, months or years before one even exists.
The anti-vaccine community is more organized and strategic than many of its critics believe.

Posted on 7 aprile 2020 Senza categoria

Italian Social Marketing Network Newsletter 176

Italian Social Marketing Network - Newsletter 176

Italian Social Marketing Network – Newsletter 176

by Giuseppe Fattori

Nudging for Change: An Introduction to Behavioural Insights – Social Marketing @ Griffith

From
www.youtube.com
– Today, 00:05

Human behaviour is complex. People face countless choices every day, and without an in-depth understanding of what influences these decisions, it’s hard to create lasting change. By using Behavioural Insights (BI), we can gather empirical evidence of the factors behind peoples’ decisions, and achieve better outcomes – we can make changes for good.

AASM-Coronavirus-Statement

From
www.scoop.it
– 7 April, 23:58

Australian Association of Social Marketing

Bob Dylan – Murder Most Foul (Official Audio)

From
www.youtube.com
– 7 April, 23:02

A mezzanotte del 27 marzo 2020, Bob Dylan ha pubblicato “Murder Most Foul”.
Con un titolo derivato dall’Amleto di Shakespeare, la canzone ruota attorno alle circostanze dell’assassinio del presidente John F. Kennedy e al conseguente impatto sulla cultura popolare, facendo molti riferimenti a canzoni, film, musicisti, artisti e celebrità che sarebbero diventati importanti negli anni successivi alla morte del presidente Kennedy

Amazon se lance discrètement dans la santé – Le Monde

From
www.lemonde.fr
– 7 April, 23:33

Le champion mondial de l’e-commerce a entamé une offensive dans la sphère médicale. Moins visible que celle de Google, sa stratégie, globale, inclut télémédecine, pharmacie et assurance.

A Cigarette in One Hand and a Fitbit on the Other

From
www.medscape.com
– Today, 00:13

Technology holds great promise to help us improve our health, but an over-reliance on technology can get in our way. When it comes to good health, it is the fundamentals that matter.

The media exaggerates negative news. This distortion has consequences – Steven Pinker – The Guardian

From
www.theguardian.com
– Today, 00:10

Every day the news is filled with stories about war, terrorism, crime, pollution, inequality, drug abuse and oppression. And it’s not just the headlines we’re talking about; it’s the op-eds and long-form stories as well. Magazine covers warn us of coming anarchies, plagues, epidemics, collapses, and so many “crises” (farm, health, retirement, welfare, energy, deficit) that copywriters have had to escalate to the redundant “serious crisis.

Corporate sponsorship of patient groups – The BMJ

From
www.bmj.com
– 7 April, 23:42

It’s time for mandatory disclosure Non-profit patient groups provide support services to patients and families, increase public awareness through educational outreach, participate in the development of clinical guidelines, lobby on policies affecting access and care, and invest in novel research on therapeutics. Although many focus on a particular disease, others focus on the needs and interests of healthcare consumers more generally.

Perturbateurs endocriniens, nos vies empoisonnées –

From
www.youtube.com
– 7 April, 23:07

Jusqu’à quel point ces polluants nous contaminent-ils ? Pourquoi ne sont-ils pas encadrés par la loi ? Comment se protéger ? “Envoyé spécial” a enquêté sur ces substances qui dérèglent notre système hormonal et celui de nos enfants.Dentifrice, vernis, coloration pour cheveux, fruits et légumes, aspirateurs, rideaux… Les produits et les objets de notre quotidien sont envahis de polluants chimiques très nocifs. Pesticides, benzophénone, triphényl phosphate… Ces substances aux noms barbares sont des perturbateurs endocriniens : ils dérèglent notre système hormonal et celui de nos enfants.Malformations congénitales, infertilité…

« Amazon Pharmacy », la nouvelle marque pharmaceutique d’Amazon

From
www.esante.tech
– 7 April, 23:35

En 2018, Amazon rachetait la société PillPack. Une année s’est alors écoulée et aujourd’hui, Amazon fait un grand pas en avant dans le secteur de la santé avec Amazon Pharmacy. Le 9 janvier 2020, Amazon a déposé un brevet pour sa marque Amazon Pharmacy dans une quinzaine de pays. Parmi eux : le Canada, le Royaume-Unis, l’Australie, l’Inde et la Chine. Selon le média américain d’actualités CNBC, cette nouvelle marque commerciale désignera les services de vente en ligne de médicaments proposés par PillPack.

Apple is teaming up with Johnson & Johnson to see if the Apple Watch c

From
www.fastcompany.com
– 7 April, 23:04

Apple and Johnson & Johnson have announced they are teaming up for a new groundbreaking study to see if the digital health tools included on the Apple Watch could help reduce the risk of stroke by detecting anomalies with the heart earlier than a person would become aware of them.

Coronavirus SARS-CoV-2: dove trovare informazioni attendibili – DoRS

From
www.dors.it
– 7 April, 22:17

Il centro di documentazione regionale per la promozione della Salute DoRS dedica una pagina del proprio sito al coronavirus, mettendo a disposizione una serie di link in continuo aggiornamento che consentono di accedere ad articoli e rassegne di letteratura scientifica; ad articoli di divulgazione e ai siti degli Enti nazionali ed internazionali più autorevoli in materia.

Novax tra Dogmatismo ed Incompetenza. Di Cesare Cislaghi – Vaccinazioni: obbligo, esitazione, conoscenza, consapevolezza – La Salute umana. Perugia

From
www.scoop.it
– 7 April, 22:03

https://www.edizioniculturasalute.com /

Scelte tragiche: sensi di colpa ben spalmati

From
www.sandrospinsanti.eu
– 7 April, 22:25

La vita impone delle scelte. Alcune sono tragiche. Una delle più celebri è quella raccontata dal film La scelta di Sophie di Alan Pakula (1982).La protagonista in un campo di sterminio è forzata da un ufficiale nazista sadico a scegliere quale salvare e quale mandare a morte tra i suoi due figli. La sua vita ne sarà distrutta per sempre. Lo scenario di scelte tragiche si presenta anche in medicina.

Speciale Covid-19 – SaluteInternazionale

From
www.saluteinternazionale.info
– 7 April, 22:11

Riflessioni e approfondimenti per una salute globale Una sola salute di Gavino Macciocco Non era mai accaduto che il mondo improvvisamente si fermasse a causa della circolazione di un virus. Il quale ci ha ricordato che il mondo non è così controllabile, come credevamo. Il quale ci ha fatto scoprire molto più fragili e indifesi di quanto pensassimo. Speriamo di uscirne migliori.

Speciale Covid-19 Guardiamo avanti: cosa impareremo? – Forward

From
forward.recentiprogressi.it
– 7 April, 22:34

Innovazione, come ai tempi di John Snow Innovazione può anche essere recuperare classiche metodologie di studio per comprendere la genesi dei focolai. Come quella di John Snow. Forward dà la parola a Tom Jefferson, medico epidemiologo del Centre for Evidence-based medicine della Oxford University.

(Corona)Virus e batteri? Bene la febbre, attenzione ai rubinetti – Allineare Sanità e Salute

From
fondazioneallinearesanitaesalute.org
– 7 April, 22:43

Il titolo, un po’ forte, cerca di attirare l’attenzione di
cittadini, decisori e istituzioni su qualche punto che
stenta a comparire nelle comunicazioni ufficiali sul
“Coronavirus”.

L’enigma del Covid-19. 4 video della London Business School – Il Corriere della sera

From
www.youtube.com
– 7 April, 22:56

Quali sono i dati sulla pandemia di coronavirus che sta colpendo il mondo? Che cosa possiamo dedurre dai numeri che, di continuo, arrivano dai diversi Paesi – e che appaiono, per molti versi, tanto incomparabili?
1. Fatti ed interpretazioni

2. Epidemiologia per non epidemiologi
https://www.youtube.com/watch?v=OdQMV8iW524

3. Economia per non economisti
https://www.youtube.com/watch?v=q52-RhpauTY

4.Politiche sanitarie ed economiche
https://www.youtube.com/watch?v=j6ffJ2I3aMA

Una corsia preferenziale per terapie digitali. Di Eugenio Santoro

From
forward.recentiprogressi.it
– 7 April, 23:38

Negli ultimi anni abbiamo assistito allo sviluppo di nuovi strumenti di digital health pensati per migliorare la salute. In questo settore si è concentrata l’attenzione dei Big dell’informatica e di numerose start-up alla ricerca dell’idea vincente da proporre al mercato della salute. Accanto a orologi e braccialetti intelligenti per monitorare lo stato di salute delle persone e app per smartphone (dotati o meno di sistemi di intelligenza artificiale) per somministrare “trattamenti informativi”, raccogliere/archiviare dati fisiologici ed effettuare semplici diagnosi, sono stati lanciati prodotti (spesso dotati di sensori particolarmente sofisticati) rivolti prevalentemente al modo consumer. Ne è un esempio il lancio dell’Apple Watch avvenuto lo scorso anno, che è stato registrato negli Stati Uniti dalla Food and drug administration (Fda) come dispositivo medico e che è in grado di rilevare episodi di fibrillazione atriale grazie alla esecuzione di un elettrocardiogramma a una derivazione [1].

Brain or muscles, what do we lose first? – Neuroscience.com

From
neurosciencenews.com
– 7 April, 23:14

A decline in cognitive ability after the age of 50 results in a decline in physical activity. The inverse relationship is much weaker than previously believed.

Posted on 20 gennaio 202020 gennaio 2020 Senza categoria

Italian Social Marketing Network Newsletter 174

Italian Social Marketing Network - Newsletter 174

Italian Social Marketing Network – Newsletter 174

by Giuseppe Fattori

Social Marketing: What it is and why it matters to public health. S.Suggs, J.French, J.Huibregsten – Lugano Summer School 2019 – YouTube

19 January, 18:38

Link: 28th SSPH+ Lugano Summer School in Public Health Policy, Economics and Management will host a special edition on social marketing

CALL FOR PAPERS: DISRUPTIVE SOCIAL MARKETING Dystopia, Disconnection & Disruption

From
www.scoop.it
– 18 January, 22:43

Community-Based Social Marketing to Prevent Litter

From
www.urbanwaterslearningnetwork.org
– 19 January, 15:57

The Regional Litter Prevention Campaign is an outreach campaign to change littering behavior throughout the Washington DC metropolitan region.
The Campaign led to a 30% reduction in observable littering behavior in targeted DC neighborhoods.
Community-based social marketing means that the campaign is carried out at the local scale and that community members are directly involved in the design, implementation, evaluation and revision of the campaign. Decades of social psychology research show that these frameworks can effectively promote environmentally responsible behaviors.

Morire di povertà – La Salute umana

From
www.scoop.it
– Today, 09:09

Behavioural and social sciences to enhance the efficacy of health promotion interventions: redesigning the role of professionals and people

From
www.cambridge.org
– 19 January, 15:43

Evidence on the effectiveness of health promotion interventions is mixed, especially in terms of the magnitude of their impact and long-term adherence. This paper proposes a comprehensive approach informed by behavioural economics of developing behavioural change programmes, which is designed to educate, activate, engage and empower people by taking into consideration individual and social mechanisms.

Community-Based Social Marketing. Riuso di giochi, libri e abiti usati: “Bab(BO) arriva in città”

From
www.scoop.it
– 19 January, 22:14

Marc Augé: Persona, maschere e personaggi

From
www.youtube.com
– 18 January, 23:00

Dalle maschere alle persone e ai personaggi: in che modo è possibile dare voce a ruoli, individuali e collettivi, in culture differenti?

How to motivate yourself to change your behavior . Tali Sharot

From
www.youtube.com
– 19 January, 15:59

Research shows that threats and warnings have a very limited impact on behavior. So what does make us change our actions? Tali Sharot reveals three ingredients to getting what you want without threats.

The Kardashian index: a measure of discrepant social media profile for scientists – Genome Biology

From
genomebiology.biomedcentral.com
– 19 January, 00:41

In the era of social media there are now many different ways that a scientist can build their public profile; the publication of high-quality scientific papers being just one. While social media is a valuable tool for outreach and the sharing of ideas, there is a danger that this form of communication is gaining too high a value and that we are losing sight of key metrics of scientific value, such as citation indices. To help quantify this, I propose the ‘Kardashian Index’, a measure of discrepancy between a scientist’s social media profile and publication record based on the direct comparison of numbers of citations and Twitter followers.

Cosa allunga di più la vita: il denaro o lo studio?

From
www.focus.it
– 19 January, 21:54

Davvero il denaro, come in passato ipotizzato, è un fattore predittivo di lunga vita? O invece l’istruzione? Un nuovo studio emette un verdetto, dopo decenni di teorie contrastanti.

Community based social marketing: Green Vending Machine #PlasticLess. Distributori automatici di alimenti meno plastica più salute.

From
web2salutegiovani.blog
– 18 January, 22:16

Distributori automatici di alimenti #PlasticLess. Il progetto è rivolto agli Enti Pubblici per ridurre il consumo delle plastiche, favorire il riciclo dei rifiuti, l’economia circolare e l’introduzione di cibi sani. Proponiamo le linee di indirizzo per la redazione dei capitolati e un’analisi dei contratti vigenti fatta da esperti del settore per fotografare la situazione nazionale e stimolare il miglioramento dell’offerta.

4words 2020 – Le parole dell’innovazione in sanità. ROMA, 30 GENNAIO 2020

From
forward.recentiprogressi.it
– 18 January, 22:39

Il Pensiero Scientifico Editore, con il supporto scientifico del Dipartimento di Epidemiologia della Regione Lazio, ha avviato il progetto Forward al fine di riflettere e approfondire non tanto ciò che è attuale oggi, ma quello che lo diventerà nel prossimo futuro nell’ambito del settore sanitario. Forward è anche uno strumento utile per diffondere una informazione indipendente in tema di appropriatezza clinica, uso dei farmaci e discussione degli scenari futuri che si andranno delineando in campo sanitario.
Per iscriversi: https://forward.recentiprogressi.it/4words-le-parole-dell-innovazione-in-sanita-4a-riunione-annuale/

NHS al tempo della Brexit – di Gavino Maciocco

From
www.saluteinternazionale.info
– 19 January, 22:01

La salute degli inglesi non è buona: la speranza di vita è al palo, mentre galoppano le diseguaglianze. E l’ambiente ostile verso gli stranieri non aiuta.
È noto che la campagna del referendum pro o contro l’Europa, tenutosi nel 2016, fu costellata da una miriade di fake news, a tutto vantaggio del “leave” (andare via). Le balle riguardavano soprattutto il tema dell’immigrazione: non passava giorno che quotidiani popolari molto diffusi come il Daily Mail o il Daily Express non sbattessero in prima pagina titoli del tipo “Aerei e bus pieni di romeni e bulgari stanno invadendo l’Inghilterra”

Imperdibile Twitter – Luca De Fiore

From
dottprof.com
– 18 January, 23:43

Anche Nature si accorge che un medico non può fare a meno di Twitter. Non essendo obbligati a twittare, ma usandolo come uno strumento potente per raggiungere un sacco di obiettivi.
Primo, per aggiornarsi e studiare. Con Twitter puoi essere avvertito di cosa esce su tutte le riviste scientifiche importanti.

#DivestItaly – Italian Climate Network

From
www.italiaclima.org
– 19 January, 22:04

Italian Climate Network fa sbarcare in Italia la campagna per il disinvestimento dalle fonti fossili: nasce la campagna #DivestItaly.
#DivestItaly si collega al movimento internazionale per il disinvestimento (divestment) dalle fonti fossili, che chiede agli investitori istituzionali di vario tipo di liberarsi da quelle azioni, obbligazioni o quote di fondi di investimento legate alle società attive nell’estrazione e commercializzazione di carbone, petrolio e gas.

JUUL: una minaccia per la salute dei ragazzi in Italia?

From
tobaccoendgame.it
– Today, 09:14

Che cosa èè una sigaretta elettronica, recentemente immessa in commercio in Italia, la cui forma somiglia ad una chiavetta USB. Come altre sigarette elettroniche, è un dispositivo alimentato a batteria che riscalda un liquido contenente nicotina per produrre un aerosol che viene inalato. E’ la e-cig con il contenuto in nicotina più alto tra quelle presenti sul mercato. Secondo i CDC di Atlanta una sola ricarica (pod) fornirebbe, in circa 200 boccate, tanta nicotina quanto un pacchetto di sigarette tradizionali.

Precision Prevention and Public Health. Colleen McGrath

From
www.scoop.it
– 19 January, 15:32

L’epidemiologia una nessuna centomila. Quale contributo per le decisioni in sanità pubblica?

From
www.epidemiologia.it
– 19 January, 21:53

“L’epidemiologia: una, nessuna e centomila” vuole rappresentare la consapevolezza delle molte facce della epidemiologia. Nessuna: senza uno sguardo rivolto alla sanità pubblica, l’epidemiologia rischia di non incidere nella società attuale che si interroga sulle reali priorità di salute dei cittadini; centomila: tanti approcci, innumerevoli ambiti di intervento, raccordo tra discipline diverse, e una: parlare con una voce sola, tenendo presente la storia e le molteplicità degli approcci, ma accettando le sfide del mondo che evolve.

Autenticità e fake news: a che punto siamo? di Cristina Da Rold

From
ecolloquia.it
– 18 January, 23:27

E se le fake news fossero un nemico che abbiamo creato per darci una chiave interpretativa di un caos informativo che non sappiamo gestire?

Medici per l’ambiente. News a cura di ISDE Modena in collaborazione con “Marketing sociale”

From
www.scoop.it
– Today, 10:22

Posted on 17 dicembre 2019 Senza categoria

Italian Social Marketing Network Newsletter 173

Italian Social Marketing Network - Newsletter 173

Italian Social Marketing Network – Newsletter 173

by Giuseppe Fattori

5th European Social Marketing Conference – Greece 2020

From
wsmconference.com
– Today, 12:25

The conference will be taking place in Thessaloniki in Greece with pre-conference workshops on Wednesday 21st followed by the main conference on Thursday 22nd and Friday 23rd of October 2020.

Marketing social et marketing social critique : quelle utilité pour la santé publique ?

From
www.cairn.info
– Today, 12:15

Aux États-Unis, en Grande-Bretagne, au Canada, en Australie, etc., il est fréquent de s’appuyer sur la démarche et les principes du marketing social et du marketing social critique pour élaborer des programmes de prévention plus efficaces. L’objectif de cet article est de préciser les contours et la démarche de ces disciplines méconnues en France puis d’illustrer, en s’appuyant sur deux exemples, le rôle qu’elles peuvent jouer dans un contexte de santé publique (la prévention de l’obésité des adolescents pour le marketing social et le tabac et la e-cigarette pour le marketing social critique).

What is Community-Based Social Marketing?

From
www.slideshare.net
– 16 December, 22:56

IL MARKETING SOCIALE BASATO SULLA COMUNITÀ Strumenti efficaci per il cambiamento: come e quando utilizzarli

La cura con parole oneste – Di Sandro Spinsanti

From
pensiero.it
– 16 December, 23:35

Oneste o menzognere, dirette o restie, rispettose o brutali le parole sono parte essenziale della cura: possono potenziarla o comprometterla. Le parole della cura sono comunque parole difficili da pronunciare, e per questo richiedono delicatezza, equilibrio e soprattutto onestà.

Le multinazionali della malattia – Gavino Maciocco

From
www.saluteinternazionale.info
– 16 December, 23:48

Gavino Maciocco “Industrial epidemics” e “Manufacturing epidemics”: così è stato definito l’impatto devastante della globalizzazione sulla salute delle popolazioni, generato dalle invasive politiche commerciali delle compagnie multinazionali.

Offline: Extinction or rebellion? – The Lancet

From
www.thelancet.com
– Today, 09:30

An unprecedented social and political disruption is about to take place. Nothing like it will have been seen for a generation. The outcome could be transformational. Or it could be met with indifference. Remember the antiglobalisation protests in Genoain 2001? Or the marches against the Iraq war in 2003? The outcomes of October, 2019, depend on the intensity of resistance. What part should health workers play in one of the greatest social movements of our time?

La tirannia dell’ignoranza: “Disinformazione scientifica e democrazia” – Mauro Dorato – Raffaello Cortina Editore

From
www.raffaellocortina.it
– Today, 00:20

La progressiva specializzazione delle nostre conoscenze rende inevitabile il ricorso a forme rappresentative e non dirette di democrazia. È solo in una democrazia rappresentativa che, attraverso libere elezioni, si possono delegare rappresentanti più competenti dei cittadini a trovare i mezzi opportuni per realizzare l’interesse generale.

Do You Trust Jeff Bezos With Your Life? Tech Giants Like Amazon Are Getting into the Health Care Business

From
www.newsweek.com
– Today, 10:24

Silicon Valley wants to do for medicine what it’s done for retail, finance and other sectors of modern life. Here’s what that digital revolution could mean for you.

Top Universities Reject Big Tobacco’s Research Funding

From
thewire.in
– 16 December, 23:31

Philip Morris International’s $1 billion fund to help stop smoking is being debated and examined by academics and health leaders worldwide. Philip Morris International is attempting to distribute nearly $1 billion for research on reducing smoking. But the grant is being called a “billion dollar bribe” of “blood money,” a “wolf in sheep’s clothing,” a “smokescreen,” a “public relations stunt” and the “height of hypocrisy.” The American Cancer Society has even called it a “new twist out of the tobacco industry’s deadly playbook”, while the World Heart Federation says it is a “vehicle for the tobacco industry.” One anti-smoking group said “the tobacco epidemic will never be ended by its perpetrators”

The use of social media in scientific research and creative thinking

From
academy.altertox.be
– 16 December, 23:45

Young researchers dedicate rightfully most of their time to core knowledge production via laboratory experiments, reading peer-review literature, publishing own results, attending conferences whenever possible as well as undertaking trainings on writing grants, papers among many other activities However, the authors argue here that restricting them to this unique set of activities is jeopardizing creativity and reducing awareness of a more complex picture in science. Other fields linked with social sciences, including scientometrics and epistemological areas covered during conferences and continuous education, may contribute to a more productive working environment for young researchers. To illustrate this, a smart use of social media is described as well as an example of a session. Furthermore, some general suggestions for implementing these activities and opening silos are discussed to increase creative thinking and to make in fine better science.

Which countries dominate the world’s dinner tables? – The Economist

From
www.economist.com
– 16 December, 23:27

America has a culinary deficit, whereas Italy boasts a vast surplus.“THE DESTINY of nations,” wrote Jean Anthelme Brillat-Savarin, an 18th-century French gastronome, “depends on how they nourish themselves.”

Marketing Sociale. Studenti e università alla riscoperta del vero spirito natalizio: il progetto Bab_BO arriva in città

From
i404.it
– 16 December, 23:53

Il vero spirito natalizio: a Bologna il progetto di marketing sociale di Compass-UNIBO con Antoniano Onlus coinvolge giovani universitari.
Charles Dickens ci ha provato in mille modi a spiegare qual è il vero spirito natalizio. E anche la Disney lo ha ribadito a più riprese, in quello che è un romanzo (e anche una serie di film e cartoni animati) tipici del periodo delle feste di fine anno.Il consumismo ha tentato di rovinare tutto. Come sempre. Ma c’è ancora chi crede che fare la differenza (e non solo a Natale) è fondamentale.

Marketing e comunicazione sociale per la promozione della salute – ISS (le relazioni)

From
marketingsociale.net
– Today, 10:00

Il workshop ha promosso l’approccio del marketing e della comunicazione sociale, per aumentare l’efficacia delle iniziative volte a tutelare la salute dei cittadini.

Malattie respiratorie e inquinamento – Ludovico Trianni

From
www.slideshare.net
– Today, 12:09

Gli effetti sulla salute dell’inquinamento atmosferico rimangono una preoccupazione per la salute pubblica in tutto il mondo. L’esposizione all’inquinamento atmosferico ha molti effetti negativi sostanziali sulla salute umana. A livello globale, sette milioni di morti erano attribuibili agli effetti congiunti dell’inquinamento dell’aria domestica e ambientale.

AReSS Puglia – VACCINATI, NON FARTI INFLUENZARE

From
www.facebook.com
– 16 December, 23:04

VACCINATI, NON FARTI INFLUENZARE La campagna di comunicazione sulla vaccinazione antinfluenzale 2019/2020. Il testimonial della campagna è Lino Banfi, che ha prestato la sua opera professionale a titolo gratuito. La regia dello spot è di Alessandro Piva.

Salute e partecipazione della comunità. Una questione politica – Di A.Stefanini, C.Bodini

From
www.scoop.it
– 16 December, 23:18

Sistema salute. La rivista Italiana di Educazione sanitaria e promozione della salute è una rivista peer reviewed, organo ufficiale del Centro Sperimentale per la Promozione della Salute e l’Educazione Sanitaria dell’Università degli Studi di Perugia.

The University of Glasgow has installed a ‘reverse vending’ machine.

From
www.gla.ac.uk
– Today, 11:06

UofG is fighting plastic pollution with a ‘reverse vending machine’ that recycles bottles. Earlier this year, the Scottish Government made a commitment to develop a Deposit Return Scheme (DRS) for single- use drinks containers that will be rolled out across Scotland, and Zero Waste Scotland is currently devising the scheme.
Reverse vending has operated in Sweden since 1984 where 90% of household waste is recycled. In Scotland that figure is 44%.

A systematic review of parent based programs to prevent or reduce alcohol consumption in adolescents – Public Health

From
bmcpublichealth.biomedcentral.com
– Today, 00:08

Adolescent alcohol consumption is an issue of ongoing concern and programs targeting parents have been identified as an important component in minimizing and preventing alcohol related harm in adolescents. This paper aims to evaluate existing parent based alcohol education programs with a focus on understanding parent specific outcomes including parental attitudes, parent-child communication, alcohol specific rule setting and parental monitoring; study quality, the extent of stakeholder engagement in program design and the level of theory application.

Ancora fumo nero intorno al vaping

From
sentichiparla.it
– Today, 00:27

Il vaping è in esplosione ma preoccupano le conseguenze per la salute, come le lesioni polmonari che negli States hanno colpito oltre 2000 persone. Un’ingegnosissima campagna di marketing ha portato il vaping e le e-cig ben lontano da quella che doveva essere la funzione originaria, ossia aiutare i tabagisti a liberarsi dalla loro dipendenza.
“La situazione è ancora più rilevante se si pensa che il consumo di questi prodotti è rapidamente cresciuto in particolar modo tra giovani e adolescenti, la parte più vulnerabile della popolazione, con un incremento addirittura del 900 per cento tra il 2012 e il 2015. Le stime più recenti mostrano che negli Stati Uniti circa 3,6 milioni di allievi delle scuole medie e superiori hanno usato la sigaretta elettronica”.

Nearly a Third of Teens Use One or More Tobacco Products – The New York Times

From
www.nytimes.com
– 16 December, 23:59

While e-cigarettes are still the most popular, teenagers are also smoking other items like cigarillos — another worrisome sign for nicotine addiction, the C.D.C. says. Nearly one in three high school students has reported using a tobacco product recently, according to a new federal survey released on Thursday, evidence that concerns over nicotine addiction among teenagers are not limited to e-cigarettes.

Introduction to Health Equity in Community Building

From
www.youtube.com
– 16 December, 23:40

Effective community health work applies an equity lens, with an emphasis on building individual and coalition capacity to engage diverse communities through empowering and competent approaches. There are numerous barriers to such engagement; some conscious, and some unconscious. Race, class, and cultural communication styles all influence the ways in which diverse communities relate to the work.

Posted on 21 ottobre 201921 ottobre 2019 Senza categoria

Italian Social Marketing Network Newsletter 172

Italian Social Marketing Network - Newsletter 172

Italian Social Marketing Network – Newsletter 172

by Giuseppe Fattori

Social Marketing Comes of Age: A Brief History of the Community of Practice, Profession, and Related Associations, With Recommendations for Future Growth

From
journals.sagepub.com
– 20 October, 23:03

Jay Kassirer, Craig Lefebvre, Winthrop Morgan, Rebekah Russell-Bennett, Ross Gordon, Jeff French, L. Suzanne Suggs, Nancy Lee, Brian J. Biroscak The emergence of the International Social Marketing Association (iSMA) and its affiliated regional associations is a key indicator that social marketing is maturing, both as a community of practice and as a profession. Through these associations, the international social marketing community has developed a consensus definition of the discipline and a consensus list of basic competencies for social marketing certificate programs. The associations are currently working on certification programs and a code of ethics.

Bill Smith – Reinventing Social Marketing

From
www.youtube.com
– 20 October, 23:33

His field is social marketing, not social media, but the application of basic marketing principles to programs that make difficult change fun, easy, and popular to adopt. In “Let’s Get Naked”, he’ll show us how a simple idea can change the way you think and act.

Health promotion 4.0 – Ilona Kickbusch

From
academic.oup.com
– 20 October, 22:16

Throughout the world there is the recognition that we are at a turning point of development—The World Economic Forum has used the terms Globalization 4.0 and Industrial Revolution 4.0 as code words for the radical changes underway. In health and medicine we are also on to Health 4.0—which basically means the digital transformation of health and medical care, both in its practice and its governance.

Duplicate and salami publication: a prevalence study of journal policies – International Journal of Epidemiology – Oxford Academic

From
academic.oup.com
– 20 October, 23:41

Duplicate and salami publication are unethical, but are common practices with substantial consequences for science and society at large. Scientific journals are the ‘gatekeepers’ of the publication process. We investigated journal policies on duplicate and salami publication.

Digital epidemiology: tracking diseases in the mobile age

From
theconversation.com
– 20 October, 22:06

Ever tweet about being sick? Or look up your symptoms online? Researchers are using this information to monitor illnesses and attitudes about health in real time.

How Coca-Cola Undermines Plastic Recycling Efforts

From
theintercept.com
– 20 October, 22:03

FOR DECADES, COCA-COLA has burnished its public image as an environmentally caring company with donations to recycling nonprofits. Meanwhile, as one of the world’s most polluting brands, Coke has quietly fought efforts to hold the company accountable for plastic waste.

You 2.0: Tunnel Vision

From
choice.npr.org
– 20 October, 23:38

Have you ever noticed that when something important is missing in your life, your brain can only seem to focus on that missing thing?
Two researchers have dubbed this phenomenon scarcity, and they say it touches on many aspects of our lives.

Stop Making Plans, Start Making Decisions

From
hbr.org
– 20 October, 23:15

In most companies, strategic planning isn’t about making decisions. It’s about documenting choices that have already been made, often haphazardly. Leading firms are rethinking their approach to strategy development so they can make more, better, and faster decisions.

Iqos, è davvero meno nociva? L’inchiesta svizzera

From
www.youtube.com
– 20 October, 23:56

Parallel tracking: un metodo per integrare gli approcci top-down e bottom-up.

From
www.dors.it
– 20 October, 22:01

Una delle principali sfide della sanità pubblica è come tenere in considerazione e accogliere i bisogni che nascono dal basso coniugandoli con gli obiettivi degli interventi programmati dall’alto. Un metodo di lavoro utile può essere il percorso parallelo.

Anniversary! 10 years ago. From a pizza in Lugano the first thoughts on a European network on social marketing have started.

From
marketingsociale.net
– Today, 00:06

A European network for social marketing.
In a first meeting in Lugano in the summer of 2009, four social marketing experts met to discuss how best to enhance the emerging International Social Marketing Association in Europe, which represents a great opportunity for the discipline.The protagonists: Francois Lagarde, consultant and trainer of Social Marketing and Communication; Christiane Lellig, consultant to Basler & Hofmann; Suzanne Suggs, University of Italian Switzerland; Giuseppe Fattori, Head of the National Social Marketing Coordination-Italy.

Henry Mintzberg – FIASO

From
www.youtube.com
– 20 October, 22:48

Intervista esclusiva ad Henry Mintzberg in occasione della giornata inaugurale della 1^ Convention del Management della Sanità italiana

Elogio di incertezza e Speranza – Luca De Fiore

From
dottprof.com
– Today, 00:22

I medici sono troppo sicuri di loro: confessare il dubbio e la propria incertezza aumenta la fiducia dei cittadini…..
Al diluvio di informazioni approssimative o false che raggiunge i cittadini, medici e dirigenti sanitari rispondono troppo spesso dichiarandosi sicuri del proprio punto di vista, quasi ritenessero di poter perdere la fiducia in loro riposta se ammettessero i limiti delle loro conoscenze.

Migrant child di Banksy

From
www.analisidellopera.it
– 20 October, 23:52

Migrant child di Banksy comparve nel maggio del 2019 a Venezia durante l’inaugurazione della Biennale Internazionale d’Arte. Un bambino con un giubbotto nautico è in piedi e alza il braccio destro impugnando il fusto di una pianta dalla quale si sprigiona un fumo rosa. Il fumo scende dietro di lui e lascia una grande traccia sul muro. I piedi e una parte delle gambe del bambino sono immerse nell’acqua del canale.

Social Media and Public Polarization over Climate Change in the United States –

From
climate.org
– 20 October, 21:46

This paper investigates the role of social media in exacerbating polarization on climate change in the United States. Polarization and the lack of consensus around climate change have been especially prominent in America, inhibiting the implementation of ambitious climate policies.

La moda dell’Iqos ha trasformato la sigaretta in oggetto eversivo

From
www.rollingstone.it
– 20 October, 21:44

Un tempo spacciata dai divi del cinema, oggi ridotta a vergogna catarrosa davanti al vizio fighetto e digitalizzato. Ecco perché la bionda è diventata il vero gesto rivoluzionario contro le bowl di avocado

Jean-Luc Nancy – Verità della menzogna (FR)

From
www.festivalfilosofia.it
– 20 October, 22:43

Può essere veritiera, la bugia? La verità è sia agente attivo della filosofia che sua linea di fuga, in relazione alla menzogna, al segreto e all’invenzione stessa della verità

MAMME DIABETICHE IN GRAVIDANZA. La sperimentazione della App “TreC_Diabete” in Trentino

From
www.youtube.com
– 20 October, 23:35

Gravidanza e diabete, la sicurezza in una app Sviluppata dalla Fondazione Bruno Kessler e da TrentinoSalute4.0, e progettata per il monitoraggio costante delle mamme diabetiche, la App è in sperimentazione in Trentino da alcuni anni.

What 5G means for our health

From
www.nature.com
– 20 October, 21:58

Mobile speeds are soon to reach ten times today’s performance. Swinburne researchers are racing to ensure that the technology’s impact on our bodies is understood. ast 5G networks are supposed to take hold in 2019, as phones, providers and networks all begin to come online. Behind the scenes, studies modelling the absorption patterns of 5G electromagnetic energy in human tissue, authored by Professor Andrew Wood’s Swinburne team, has helped form the basis for international discussions on safety regulation and design.