Posted on 17 dicembre 2019 Senza categoria Italian Social Marketing Network Newsletter 173 Italian Social Marketing Network – Newsletter 173 by Giuseppe Fattori Powered by 5th European Social Marketing Conference – Greece 2020 From wsmconference.com – Today, 12:25 The conference will be taking place in Thessaloniki in Greece with pre-conference workshops on Wednesday 21st followed by the main conference on Thursday 22nd and Friday 23rd of October 2020. Marketing social et marketing social critique : quelle utilité pour la santé publique ? From www.cairn.info – Today, 12:15 Aux États-Unis, en Grande-Bretagne, au Canada, en Australie, etc., il est fréquent de s’appuyer sur la démarche et les principes du marketing social et du marketing social critique pour élaborer des programmes de prévention plus efficaces. L’objectif de cet article est de préciser les contours et la démarche de ces disciplines méconnues en France puis d’illustrer, en s’appuyant sur deux exemples, le rôle qu’elles peuvent jouer dans un contexte de santé publique (la prévention de l’obésité des adolescents pour le marketing social et le tabac et la e-cigarette pour le marketing social critique). What is Community-Based Social Marketing? From www.slideshare.net – 16 December, 22:56 IL MARKETING SOCIALE BASATO SULLA COMUNITÀ Strumenti efficaci per il cambiamento: come e quando utilizzarli La cura con parole oneste – Di Sandro Spinsanti From pensiero.it – 16 December, 23:35 Oneste o menzognere, dirette o restie, rispettose o brutali le parole sono parte essenziale della cura: possono potenziarla o comprometterla. Le parole della cura sono comunque parole difficili da pronunciare, e per questo richiedono delicatezza, equilibrio e soprattutto onestà. Le multinazionali della malattia – Gavino Maciocco From www.saluteinternazionale.info – 16 December, 23:48 Gavino Maciocco “Industrial epidemics” e “Manufacturing epidemics”: così è stato definito l’impatto devastante della globalizzazione sulla salute delle popolazioni, generato dalle invasive politiche commerciali delle compagnie multinazionali. Offline: Extinction or rebellion? – The Lancet From www.thelancet.com – Today, 09:30 An unprecedented social and political disruption is about to take place. Nothing like it will have been seen for a generation. The outcome could be transformational. Or it could be met with indifference. Remember the antiglobalisation protests in Genoain 2001? Or the marches against the Iraq war in 2003? The outcomes of October, 2019, depend on the intensity of resistance. What part should health workers play in one of the greatest social movements of our time? La tirannia dell’ignoranza: “Disinformazione scientifica e democrazia” – Mauro Dorato – Raffaello Cortina Editore From www.raffaellocortina.it – Today, 00:20 La progressiva specializzazione delle nostre conoscenze rende inevitabile il ricorso a forme rappresentative e non dirette di democrazia. È solo in una democrazia rappresentativa che, attraverso libere elezioni, si possono delegare rappresentanti più competenti dei cittadini a trovare i mezzi opportuni per realizzare l’interesse generale. Do You Trust Jeff Bezos With Your Life? Tech Giants Like Amazon Are Getting into the Health Care Business From www.newsweek.com – Today, 10:24 Silicon Valley wants to do for medicine what it’s done for retail, finance and other sectors of modern life. Here’s what that digital revolution could mean for you. Top Universities Reject Big Tobacco’s Research Funding From thewire.in – 16 December, 23:31 Philip Morris International’s $1 billion fund to help stop smoking is being debated and examined by academics and health leaders worldwide. Philip Morris International is attempting to distribute nearly $1 billion for research on reducing smoking. But the grant is being called a “billion dollar bribe” of “blood money,” a “wolf in sheep’s clothing,” a “smokescreen,” a “public relations stunt” and the “height of hypocrisy.” The American Cancer Society has even called it a “new twist out of the tobacco industry’s deadly playbook”, while the World Heart Federation says it is a “vehicle for the tobacco industry.” One anti-smoking group said “the tobacco epidemic will never be ended by its perpetrators” The use of social media in scientific research and creative thinking From academy.altertox.be – 16 December, 23:45 Young researchers dedicate rightfully most of their time to core knowledge production via laboratory experiments, reading peer-review literature, publishing own results, attending conferences whenever possible as well as undertaking trainings on writing grants, papers among many other activities However, the authors argue here that restricting them to this unique set of activities is jeopardizing creativity and reducing awareness of a more complex picture in science. Other fields linked with social sciences, including scientometrics and epistemological areas covered during conferences and continuous education, may contribute to a more productive working environment for young researchers. To illustrate this, a smart use of social media is described as well as an example of a session. Furthermore, some general suggestions for implementing these activities and opening silos are discussed to increase creative thinking and to make in fine better science. Which countries dominate the world’s dinner tables? – The Economist From www.economist.com – 16 December, 23:27 America has a culinary deficit, whereas Italy boasts a vast surplus.“THE DESTINY of nations,” wrote Jean Anthelme Brillat-Savarin, an 18th-century French gastronome, “depends on how they nourish themselves.” Marketing Sociale. Studenti e università alla riscoperta del vero spirito natalizio: il progetto Bab_BO arriva in città From i404.it – 16 December, 23:53 Il vero spirito natalizio: a Bologna il progetto di marketing sociale di Compass-UNIBO con Antoniano Onlus coinvolge giovani universitari. Charles Dickens ci ha provato in mille modi a spiegare qual è il vero spirito natalizio. E anche la Disney lo ha ribadito a più riprese, in quello che è un romanzo (e anche una serie di film e cartoni animati) tipici del periodo delle feste di fine anno.Il consumismo ha tentato di rovinare tutto. Come sempre. Ma c’è ancora chi crede che fare la differenza (e non solo a Natale) è fondamentale. Marketing e comunicazione sociale per la promozione della salute – ISS (le relazioni) From marketingsociale.net – Today, 10:00 Il workshop ha promosso l’approccio del marketing e della comunicazione sociale, per aumentare l’efficacia delle iniziative volte a tutelare la salute dei cittadini. Malattie respiratorie e inquinamento – Ludovico Trianni From www.slideshare.net – Today, 12:09 Gli effetti sulla salute dell’inquinamento atmosferico rimangono una preoccupazione per la salute pubblica in tutto il mondo. L’esposizione all’inquinamento atmosferico ha molti effetti negativi sostanziali sulla salute umana. A livello globale, sette milioni di morti erano attribuibili agli effetti congiunti dell’inquinamento dell’aria domestica e ambientale. AReSS Puglia – VACCINATI, NON FARTI INFLUENZARE From www.facebook.com – 16 December, 23:04 VACCINATI, NON FARTI INFLUENZARE La campagna di comunicazione sulla vaccinazione antinfluenzale 2019/2020. Il testimonial della campagna è Lino Banfi, che ha prestato la sua opera professionale a titolo gratuito. La regia dello spot è di Alessandro Piva. Salute e partecipazione della comunità. Una questione politica – Di A.Stefanini, C.Bodini From www.scoop.it – 16 December, 23:18 Sistema salute. La rivista Italiana di Educazione sanitaria e promozione della salute è una rivista peer reviewed, organo ufficiale del Centro Sperimentale per la Promozione della Salute e l’Educazione Sanitaria dell’Università degli Studi di Perugia. The University of Glasgow has installed a ‘reverse vending’ machine. From www.gla.ac.uk – Today, 11:06 UofG is fighting plastic pollution with a ‘reverse vending machine’ that recycles bottles. Earlier this year, the Scottish Government made a commitment to develop a Deposit Return Scheme (DRS) for single- use drinks containers that will be rolled out across Scotland, and Zero Waste Scotland is currently devising the scheme. Reverse vending has operated in Sweden since 1984 where 90% of household waste is recycled. In Scotland that figure is 44%. A systematic review of parent based programs to prevent or reduce alcohol consumption in adolescents – Public Health From bmcpublichealth.biomedcentral.com – Today, 00:08 Adolescent alcohol consumption is an issue of ongoing concern and programs targeting parents have been identified as an important component in minimizing and preventing alcohol related harm in adolescents. This paper aims to evaluate existing parent based alcohol education programs with a focus on understanding parent specific outcomes including parental attitudes, parent-child communication, alcohol specific rule setting and parental monitoring; study quality, the extent of stakeholder engagement in program design and the level of theory application. Ancora fumo nero intorno al vaping From sentichiparla.it – Today, 00:27 Il vaping è in esplosione ma preoccupano le conseguenze per la salute, come le lesioni polmonari che negli States hanno colpito oltre 2000 persone. Un’ingegnosissima campagna di marketing ha portato il vaping e le e-cig ben lontano da quella che doveva essere la funzione originaria, ossia aiutare i tabagisti a liberarsi dalla loro dipendenza. “La situazione è ancora più rilevante se si pensa che il consumo di questi prodotti è rapidamente cresciuto in particolar modo tra giovani e adolescenti, la parte più vulnerabile della popolazione, con un incremento addirittura del 900 per cento tra il 2012 e il 2015. Le stime più recenti mostrano che negli Stati Uniti circa 3,6 milioni di allievi delle scuole medie e superiori hanno usato la sigaretta elettronica”. Nearly a Third of Teens Use One or More Tobacco Products – The New York Times From www.nytimes.com – 16 December, 23:59 While e-cigarettes are still the most popular, teenagers are also smoking other items like cigarillos — another worrisome sign for nicotine addiction, the C.D.C. says. Nearly one in three high school students has reported using a tobacco product recently, according to a new federal survey released on Thursday, evidence that concerns over nicotine addiction among teenagers are not limited to e-cigarettes. Introduction to Health Equity in Community Building From www.youtube.com – 16 December, 23:40 Effective community health work applies an equity lens, with an emphasis on building individual and coalition capacity to engage diverse communities through empowering and competent approaches. There are numerous barriers to such engagement; some conscious, and some unconscious. Race, class, and cultural communication styles all influence the ways in which diverse communities relate to the work. TweetStampa Correlati
#salutesocial 