Italian Social Marketing Network Newsletter 169


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Coinvolte una ventina di società che avrebbero fatto cartello per gli aumenti ingiustificati. Tra i medicinali anche quelli prescritti per cancro e diabete.

“Abbiamo email, sms e telefonate registrate ed ex insider delle aziende con cui crediamo di poter provare una cospirazione pluriennale per stabilire i prezzi e dividere le quote di mercato per un grande numero di farmaci generici”,


Italian Social Marketing Network Newsletter 168


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Italian Social Marketing Network Newsletter 166


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The evidence about the effectiveness of behaviour change approaches—what works and what does not work—is unclear. What we do know is that single interventions that target a specific behavioural risk have little impact on the determinants that actually cause poor health, especially for vulnerable people. This has not prevented health promoters from continuing to invest in behaviour change interventions which are widely used in a range of programs. The future of behaviour change and health promotion is through the application of a comprehensive strategy with three core components: (1) a behaviour change approach; (2) a strong policy framework that creates a supportive environment and (3) the empowerment of people to gain more control over making healthy lifestyle decisions. This will require the better planning of policy interventions and the coordination of agencies involved in behaviour change and empowerment activities at the community level, with government to help develop policy at the national level.



Italian Social Marketing Network – Newsletter 165


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La formula “il tempo è denaro”, oggi largamente diffusa e applicata a tutte le attività umane, implica che ogni guadagno di tempo è automaticamente un guadagno di denaro, ciò che induce una generalizzata pressione a minimizzare i tempi di esecuzione di ogni e qualunque attività. Esistono tuttavia fenomeni che vengono distrutti dalla minimizzazione del tempo di esecuzione: la musica ne è il prototipo, qualunque brano musicale risultando irriconoscibile se eseguito super-prestissimo. Due fenomeni in apparenza lontani come l’interazione medico-paziente e il controllo del cambiamento climatico globale rientrano per ragioni diverse in questa stessa categoria di fenomeni la cui priorità di realizzazione pratica non può essere giudicata a partire dalla formula “il tempo è denaro”, ma a partire – prima di ogni calcolo contabile – dalla considerazione del loro valore intrinseco per salute e medicina.



Italian Social Marketing Network Newsletter 163


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To tell science. Risks, opportunities and new tools of communication. Summary. The New York Times recently celebrated the 40th anniversary of its historic “Science section” with a special issue. An opportunity to reflect on the state of the art of scientific journalism. After having seen the inserts dedicated to science flourish in the ’70s and ’80s, in recent times the major Italian weekly and several newspapers have decided – with rare exceptions – to eliminate them. Most health inserts remain. How can we explain the reason for this trend? Science continues to permeate our culture, from cinema, to books, to advertising, to television. And there are numerous masters and university courses in Italy that prepare young graduates for science communication. Yet, paradoxically, in the newsrooms the presence of scientific journalists has been gradually reduced to nothing, and quite often those who write about science are “generalist” journalists. Fault of the crisis that publishers live and of the entry into the mass information circuit of internet? Certainly the interaction between the protagonists of scientific information (public, journalists, researchers) has become more and more complex and problematic.

Italian Social Marketing Network Newsletter 162


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Italian Social Marketing Network Newsletter 161


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Italian Social Marketing Network Newsletter 160


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Despite advances in behavioural science, there is no widely shared understanding of the ‘mechanisms of action’ (MoAs) through which individual behaviour change techniques (BCTs) have their effects. Cumulative progress in the development, evaluation and synthesis of behavioural interventions could be improved by identifying the MoAs through which BCTs are believed to bring about change…….. Conclusions: The BCT-MoA links described by intervention authors and identified in this extensive review present intervention developers and reviewers with a first level of systematically collated evidence. These findings provide a resource for the development of theory-based interventions, and for theoretical understanding of intervention evaluations. The extent to which these links are empirically supported requires systematic investigation.

Progetto Raperozolo: dona i tuoi capelli

Questo lato del lavoro ci entusiasma molto: é diverso, concreto e solidale verso le persone in difficoltà. Noi siamo solo un tassello di una lunga filiera che termina nella donazione di una parrucca ai malati oncologici. Noi ci mettiamo le forbici e voi ci mettete i capelli!?? ���Occhio ai requisiti per la donazione



Italian Social Marketing Network Newsletter 159


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In May 2018, the National Institutes of Health
(NIH) began enrollment for a vast medical research
cohort. Named “All of Us,” it’s meant to
include 1 million U.S. volunteers, who will be studied
over 10 years at a cost of $1.45 billion.
The project promises to “lay
the scientific foundation for a new
era of personalized, highly effective
health care,” a counterpoint
to previous “‘one-size-fits-all’ medicine.”
All of Us derives from a decade’s
worth of developments in
the research world. In 2011, the
National Academies of Sciences,
Engineering, and Medicine called
for a “new taxonomy of human
disease,” stating that “opportunities
to define diseases more precisely
and to inform health-care
decisions” were “being missed.”1
Five years later, President Barack
Obama launched the Precision
Medicine Initiative. The concept
was promoted by NIH Director
Francis Collins, who defined it
as “prevention and treatment strategies
that take individual variability
into account.”2 A bandwagon
effect followed, with marked shifts
in resources and attention toward
precision medicine.
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Italian Social Marketing Network Newsletter 158


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As AI becomes more pervasive in healthcare, can robots learn to show more empathy than doctors?

Except medicine requires more than just technical expertise: It needs empathy, too.

Empathy has been noticeably lacking in medicine as of late. In the past few decades, doctors have developed a reputation for being coldand aloof, for treating patients as numbers and objects, not human beings with valid lived experiences and unique histories. One of the most common complaints among patients today is the “clinical” attitude of their attending physicians. That word has become synonymous with detached, unempathetic, and impersonal treatment—everything many of us would much rather our attending physician not be.

The ECDC Fellowship Programme has the following programme objectives: To strengthen the surveillance and control of infectious diseases and other cross border health threats or  issues of public health concern in the EU/EEA Member States and at EU level, supporting the implementation of Decision 1082/2013/EU; To enhance response capacities for effective field investigation and communicable disease control at national and community level to meet public health threats; To strengthen the European network of public health professionals through use of shared standards and methods,  good practices and common public health objectives; To support cascading of training and capacity building within the Member States; To facilitate multi-disciplinary cooperation in the above fields. It has two paths: a path for field epidemiology and a path for public health microbiology Field epidemiology path (EPIET): This path focuses on training and practical experience in intervention epidemiology at the national and regional centres for surveillance and control of communicable diseases in the European Union. Public health microbiology path (EUPHEM): This path focuses on training and practical experience in laboratories with public health functions or training sites with a consortium of different laboratories in Europe.